| Detail | For this role |
|---|---|
| Department | Data and Analytics |
| Level | Manager |
| Reports to | Head of Analytics |
| Direct reports | Senior Data Analyst, Data Analyst, MIS Analyst |
| Experience | 6 to 10 years in analytics with some team leadership |
Analytics Manager job description template
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Job title: Analytics Manager
Department: Data and Analytics
Reports to: Head of Analytics
Location: [City], [office, branch or site]
About the role
An Analytics Manager leads a team of analysts that turns data into insight for the business. They manage the analytics roadmap, dashboards and reporting, and partner with departments to answer their questions. The role sits below the head of analytics. A good Analytics Manager delivers accurate, timely insight, keeps definitions consistent, prioritises the work that matters, and builds analysts who can go from a business question to a clear, trusted answer.
Key responsibilities
- Manage the analytics team and its roadmap of dashboards and reports.
- Partner with department heads to frame questions and deliver useful insight.
- Prioritise analytics requests against business value and available capacity.
- Set and maintain consistent metric definitions across the reports.
- Review the team analysis for accuracy before it reaches leadership.
- Build dashboards and reporting that business users can self serve on.
- Coach analysts on SQL, visualisation and data storytelling skills.
- Work with data engineering on the data the analytics needs.
- Track the impact of analytics on the decisions it supports.
Requirements
- Bachelor's or master's degree in a quantitative field
- Experience in analytics or business intelligence
- Team leadership experience is an advantage
- 6 to 10 years in analytics with some team leadership
KRAs and KPIs for a Analytics Manager
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Delivery | Priority analytics requests delivered within the agreed turnaround |
| Accuracy | No major errors in numbers reported to leadership |
| Metric consistency | Agreed metric definitions used across all team reports |
| Self service | Business users self serving on core dashboards |
| Team growth | Analysts improving on skills and ownership each cycle |
| Impact | Analytics used in key business decisions each quarter |
Skills and tools
Tools used day to day: Power BI or Tableau, SQL, Python or R, Data warehouse, Spreadsheet modelling.
Reporting line and career path
Next roles: Head of Analytics, Data Science Manager, BI Manager
Interview questions for a Analytics Manager
- How do you prioritise analytics requests from several departments?
- How do you keep metric definitions consistent across reports?
- How do you check the team analysis before it goes to leadership?
- How do you build a dashboard that business users will actually use?
- How do you coach an analyst on data storytelling?
- How do you show the impact of your team analytics?
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What does an Analytics Manager do?
An Analytics Manager leads a team of analysts that turns data into insight. They manage the analytics roadmap, dashboards and reporting, partner with departments, keep metric definitions consistent, and coach analysts. Their job is accurate, timely, trusted insight that helps the business make better decisions.
What is the difference between an Analytics Manager and a Data Science Manager?
An Analytics Manager leads descriptive and diagnostic work: dashboards, reporting and business insight. A Data Science Manager leads predictive and machine learning work: models that forecast or automate. Analytics explains what happened and why; data science predicts and optimises. Both partner with the business and manage teams.
What qualifications does an Analytics Manager need?
A degree in a quantitative field with analytics or business intelligence experience, and ideally some team leadership. Employers value command of SQL and BI tools, consistent metric definition, prioritisation and the ability to coach analysts and partner with business stakeholders.