| Detail | For this role |
|---|---|
| Department | Media and Advertising |
| Level | Entry level |
| Reports to | Senior Graphic Designer |
| Direct reports | None |
| Experience | Fresher or up to 2 years in graphic design |
Graphic Designer job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Graphic Designer
Department: Media and Advertising
Reports to: Senior Graphic Designer
Location: [City], [office, branch or site]
About the role
A Graphic Designer creates visual material for brands: social media posts, ads, brochures, packaging, presentations and web graphics. They take briefs and brand guidelines and produce clean, on-brand layouts using design software, then adjust them through feedback. The role is the entry point into design, working under a senior designer or art director. A good one produces accurate, well-set artwork at a steady pace, follows brand rules closely, and keeps files organised and ready for print or digital use.
Key responsibilities
- Design social media posts, ads, brochures, presentations and web graphics from briefs and brand guidelines.
- Lay out text, images and graphics cleanly, following the brand's colours, fonts and style.
- Adapt one design across different sizes and formats for print and digital.
- Prepare files with correct size, resolution, colour mode and bleed for output.
- Revise designs through feedback from the senior designer, art director and client.
- Source or edit images, icons and stock as needed for each design.
- Keep design files named, organised and backed up for the team.
- Check artwork for spelling, alignment and brand errors before sharing.
- Learn the brand guidelines and past work for each account you support.
- Keep improving your software skills and overall design sense.
Requirements
- Diploma or degree in graphic design, applied arts or a related field
- A starter portfolio of design work
- Knowledge of print and digital formats is an advantage
- Fresher or up to 2 years in graphic design
KRAs and KPIs for a Graphic Designer
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Design quality | Designs accepted with limited rework on most jobs |
| Accuracy | Few errors on colour, font, alignment or file setup across the quarter |
| On time delivery | Designs delivered by the agreed date at least 95 percent of the time |
| Brand compliance | Artwork follows brand guidelines with minimal correction |
| Output | Handle the assigned volume of design work without a drop in quality |
| File hygiene | Files named, organised and backed up so anyone can find them |
Skills and tools
Tools used day to day: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Canva, CorelDRAW.
Reporting line and career path
Interview questions for a Graphic Designer
- Walk me through a design in your portfolio and the brief behind it.
- How do you set up a file so it prints correctly?
- You get a design and 20 sizes to make from it. How do you approach it?
- How do you keep a design on brand when the guidelines are strict?
- How do you take and apply feedback on your work?
- Which design tools are you strongest in, and what are you learning?
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Book a free demoSee pricingFrequently asked questions
What does a graphic designer do?
A graphic designer creates visual material for brands: social media posts, ads, brochures, packaging, presentations and web graphics. They work from briefs and brand guidelines using software like Photoshop, Illustrator and InDesign, and adjust designs through feedback. It is the entry into design, working under a senior designer or art director.
How do I become a graphic designer in India?
Learn the core Adobe tools, Photoshop, Illustrator and InDesign, and build a portfolio of real-looking projects. A diploma or degree in design helps, but employers hire on your portfolio and software skill. Start with internships or junior roles, and grow your craft on the job under a senior designer.
What is the difference between a graphic designer and a UI designer?
A graphic designer works on visual material for print and digital: ads, brochures, social posts and branding. A UI designer designs the screens of apps and websites, focusing on layout, usability and interaction. Both need design sense, but UI work needs knowledge of user flows, components and tools like Figma.