| Detail | For this role |
|---|---|
| Department | Sales and Business Development |
| Level | Entry level |
| Reports to | Sales Manager |
| Direct reports | None |
| Experience | Fresher or up to 3 years in sales coordination or support |
Sales Coordinator job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Sales Coordinator
Department: Sales and Business Development
Reports to: Sales Manager
Location: [City], [office, branch or site]
About the role
A Sales Coordinator supports the sales team from the office, handling orders, follow ups, documentation and coordination so salespeople can focus on selling. They process orders, track pending items, prepare reports and keep customers and teams informed. A good sales coordinator keeps the sales operation organized, catches gaps early and responds quickly to requests. The role reports to a sales manager and is the reliable backbone that keeps a sales team running smoothly.
Key responsibilities
- Process sales orders and quotations accurately and coordinate their fulfilment.
- Track pending orders, deliveries and payments and follow up to closure.
- Prepare sales reports, dashboards and MIS for the sales team and manager.
- Coordinate between sales, finance, supply and service on customer requests.
- Handle customer calls and emails for order status and basic queries.
- Maintain customer, order and pricing records accurately in the system.
- Support the sales team with documents, presentations and travel arrangements.
- Keep the CRM updated with orders, activity and follow ups.
- Flag delays and gaps to the sales team before they become problems.
- Report coordination status and pending items to the reporting manager.
Requirements
- Graduate in commerce, business or a related field
- Good Excel and coordination skills
- Strong organizational ability
- Fresher or up to 3 years in sales coordination or support
KRAs and KPIs for a Sales Coordinator
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Order processing | Orders processed accurately within the agreed time |
| Follow up | Pending orders and payments followed up to closure on time |
| Reporting | Sales reports delivered on schedule without errors |
| Coordination | Customer requests resolved with teams within the agreed time |
| Data accuracy | Order and CRM data kept accurate at all times |
| Responsiveness | Customer and team queries answered within the agreed time |
Skills and tools
Tools used day to day: CRM platform, MS Excel, Order management system, Email, Reporting tools.
Reporting line and career path
Next roles: Senior Sales Coordinator, Sales Operations Executive, Sales Executive
Interview questions for a Sales Coordinator
- How do you keep track of many pending orders at once?
- How do you handle a customer chasing an order status?
- How do you coordinate an order across finance and supply teams?
- What checks do you run before sending a sales report?
- How do you keep the sales team organized?
- Tell me about a time you caught a problem before it grew.
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What does a sales coordinator do?
A sales coordinator supports the sales team from the office. They process orders and quotations, track pending orders, deliveries and payments, prepare reports and coordinate between sales, finance, supply and service. They handle customer queries on order status, keep records accurate and flag delays early, keeping the sales operation organized so salespeople can focus on selling.
What is the difference between a sales coordinator and a sales executive?
A sales executive sells to customers and carries a target. A sales coordinator supports the sales team from the office with orders, follow ups, reporting and coordination, without a selling quota. The executive faces the customer to close deals, while the coordinator keeps the process running smoothly behind them. Both roles support the same sales goals.
Is sales coordinator a good career start?
Yes. It is a good entry role that teaches how sales, orders, customers and internal teams work together. It builds coordination, reporting and customer handling skills. From here you can move into sales operations, sales support or a customer facing sales executive role, depending on whether you prefer the process side or selling.