| Detail | For this role |
|---|---|
| Department | Sales and Business Development |
| Level | Entry level |
| Reports to | Store Manager |
| Direct reports | None |
| Experience | Fresher or up to 3 years in counter or retail sales |
Counter Sales Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Counter Sales Executive
Department: Sales and Business Development
Reports to: Store Manager
Location: [City], [office, branch or site]
About the role
A Counter Sales Executive sells to customers who walk into a showroom, store or counter, helping them choose, quoting prices and closing the sale on the spot. They greet customers, understand their need, show products, handle billing and build repeat visits. A good counter sales executive converts walk ins into sales, knows the product range well and gives service that brings customers back. The role reports to a store or sales manager and is the face of the brand at the counter.
Key responsibilities
- Greet walk in customers and understand what they are looking for.
- Show and explain products, features and prices to help customers choose.
- Suggest suitable options and add on products to increase the sale value.
- Quote prices, apply offers and close the sale at the counter.
- Handle billing, payment and packing accurately for each customer.
- Maintain strong product knowledge across the full range on display.
- Keep the counter, displays and stock neat and well presented.
- Handle customer questions, exchanges and complaints politely at the counter.
- Capture customer details for follow up and repeat business where relevant.
- Report daily sales and stock needs to the reporting manager.
Requirements
- Higher secondary or graduate in any discipline
- Retail or counter sales experience is preferred
- Good communication in local languages
- Fresher or up to 3 years in counter or retail sales
KRAs and KPIs for a Counter Sales Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Counter sales | Counter sales meet the assigned daily or monthly target |
| Conversion | Walk in to sale conversion kept above the agreed level |
| Average bill value | Average bill value grown through add on selling |
| Customer service | Customer satisfaction at the counter kept high |
| Billing accuracy | Billing done accurately with minimal errors |
| Display upkeep | Counter and displays kept neat and well stocked |
Skills and tools
Tools used day to day: POS billing system, Product catalogue, Calculator, Payment terminal, Inventory system.
Reporting line and career path
Next roles: Senior Counter Sales Executive, Store Supervisor, Store Manager
Interview questions for a Counter Sales Executive
- How do you greet and understand a walk in customer?
- How do you suggest an add on without pushing the customer away?
- How do you handle a customer who says the price is too high?
- How do you deal with a customer wanting to return a product?
- How do you keep track of the products on display?
- Tell me about a difficult customer you handled at the counter.
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What does a counter sales executive do?
A counter sales executive sells to customers who walk into a showroom, store or counter. They greet customers, understand their needs, show products and prices, suggest add ons, and close the sale with billing and packing. They keep the counter and displays neat, handle questions and returns politely, and aim to bring customers back.
What skills does a counter sales executive need?
They need strong product knowledge, a friendly and patient manner, and the ability to understand a customer quickly and suggest the right product. Upselling and cross selling grow the bill, and accurate billing avoids errors. Good communication, often in local languages, and calm handling of complaints and returns make a counter sales executive effective.
What is the difference between counter sales and field sales?
Counter sales happens at a fixed point, a store or showroom, where customers come to you and you close on the spot. Field sales means going out to customers, outlets or prospects to sell. Counter sales rewards product knowledge and service to walk ins, while field sales rewards coverage, travel and prospecting.