| Detail | For this role |
|---|---|
| Department | Customer Support |
| Level | Senior management |
| Reports to | Vice President Customer Experience |
| Direct reports | Customer Experience Manager, Customer Experience Specialist |
| Experience | 10+ years in customer experience or service with leadership |
Head of Customer Experience job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Head of Customer Experience
Department: Customer Support
Reports to: Vice President Customer Experience
Location: [City], [office, branch or site]
About the role
A Head of Customer Experience owns how customers feel across every interaction with the company. They map the customer journey, run the voice-of-customer and CSAT or NPS programmes, and work across product, support, sales and operations to fix the causes of poor experience. The role is cross-functional and data-led rather than a single team. A good Head of Customer Experience lifts satisfaction and loyalty measurably, turns customer feedback into concrete fixes other teams own, and makes customer experience a shared priority across the business.
Key responsibilities
- Own the customer experience strategy and the CSAT, NPS and effort metrics across the company.
- Map customer journeys across channels and identify the moments that drive satisfaction or churn.
- Run the voice-of-customer programme and turn feedback into a prioritised list of fixes.
- Work with product, support, sales and operations to own and close experience gaps.
- Set and track experience standards and service promises across all channels.
- Analyse complaints, feedback and behaviour data to find the root causes of poor experience.
- Report experience metrics and improvement actions to the leadership team.
- Design closed-loop feedback so customers see that their input led to change.
- Lead experience improvement projects and measure their impact on the metrics.
- Build customer experience capability and awareness across the organisation.
Requirements
- Graduate, an MBA an advantage
- Experience leading customer experience or service
- A CX or design-thinking certification is an advantage
- 10+ years in customer experience or service with leadership
KRAs and KPIs for a Head of Customer Experience
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Satisfaction | CSAT and NPS improved against the annual baseline |
| Churn reduction | Experience-driven churn reduced against the prior year |
| Issue closure | Top experience issues fixed with owners and deadlines each quarter |
| Voice of customer | Feedback loop closed for the majority of raised issues |
| Journey coverage | Key customer journeys mapped and improved on schedule |
| Cross-team action | Experience fixes owned and delivered by the responsible teams |
Skills and tools
Tools used day to day: CX and survey platforms, CRM, Analytics and BI tools, Journey mapping tools, MS Excel.
Reporting line and career path
Next roles: Vice President Customer Experience, Chief Customer Officer, Chief Operating Officer
Interview questions for a Head of Customer Experience
- How do you build a customer experience strategy that other teams actually act on?
- How do you turn voice-of-customer feedback into concrete fixes?
- Which experience metrics do you track, and how do you use them?
- How do you get product and operations to own experience gaps they created?
- Walk me through a journey you mapped and the improvement it led to.
- How do you prove that a customer experience programme delivered value?
Managing a Head of Customer Experience in ZeniaHR
Hire and manage your customer support team in one place
Post the role, onboard the new hire, and track attendance, leave and KRAs in ZeniaHR. Free for your first 50 employees.
Book a free demoSee pricingFrequently asked questions
What does a Head of Customer Experience do?
A Head of Customer Experience owns how customers feel across every interaction. They map customer journeys, run voice-of-customer and CSAT or NPS programmes, and work across product, support, sales and operations to fix the causes of poor experience. They turn feedback into concrete fixes other teams own and make experience a shared priority across the business.
What is the difference between customer experience and customer support?
Customer support resolves individual queries and issues when customers reach out. Customer experience is broader: it covers how customers feel across the whole journey, from marketing and buying to using the product and getting help. Support is one part of experience. The CX head works across all teams, not just the support desk.
What qualifications does a Head of Customer Experience need?
A graduate degree is the usual base and an MBA is an advantage. Employers value experience leading customer experience or service, strong data and analytics skills to read CSAT and NPS, and the ability to influence product, sales and operations. A CX or design-thinking certification helps but a record of measurable improvement matters most.