| Detail | For this role |
|---|---|
| Department | Retail and Showroom |
| Level | Entry level |
| Reports to | Store Manager |
| Direct reports | None |
| Experience | Fresher to 3 years in mobile, electronics or consumer retail sales |
Mobile Store Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Mobile Store Executive
Department: Retail and Showroom
Reports to: Store Manager
Location: [City], [office, branch or site]
About the role
A Mobile Store Executive sells smartphones and accessories and sets them up for customers. The person demonstrates handsets, compares models and plans, arranges EMI and exchange, activates SIMs and transfers data, and attaches accessories and protection plans. In an Indian mobile store this role turns enquiries into sales and pushes the profitable add-ons. A good executive meets device and accessory targets, converts finance and exchange offers, and leaves each customer with a working phone and a reason to return.
Key responsibilities
- Greet customers, understand their budget and use, and recommend suitable smartphones and plans.
- Demonstrate handsets and compare models on camera, battery, storage and price honestly.
- Arrange EMI and consumer finance, explain schemes and complete the finance paperwork.
- Handle old-phone exchange, quote a fair value and process the buy-back within policy.
- Activate SIMs, set up the device and help transfer contacts, photos and apps for the customer.
- Attach accessories, screen protection and extended warranty to lift the value of each sale.
- Meet daily and monthly targets for devices, accessories and finance conversion.
- Handle billing, exchange and returns accurately and enrol customers for follow-up offers.
- Keep display handsets working, charged and secured, and report stock gaps for fast movers.
- Explain warranty, service and data-safety basics so customers buy and use the phone with confidence.
Requirements
- 12th pass or graduate
- Comfort with smartphones and apps
- Product training from brands an advantage
- Fresher to 3 years in mobile, electronics or consumer retail sales
KRAs and KPIs for a Mobile Store Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Device sales | Monthly smartphone unit and value target achieved each month |
| Accessory attach | Accessory attach rate on device sales at or above the store target |
| Finance conversion | Target share of eligible customers converted to EMI or finance each month |
| Exchange | Old-phone exchange completed on the target share of sales within valuation policy |
| Conversion | Walk-in to sale conversion held at or above the store target each week |
| Display upkeep | All display handsets working, charged and secured on every daily check |
Skills and tools
Tools used day to day: POS billing system, Finance and EMI apps, Data transfer tools, Display handsets, Exchange valuation tool.
Reporting line and career path
Next roles: Senior Store Executive, Store Supervisor, Store Manager
Interview questions for a Mobile Store Executive
- How do you help a customer choose between two phones in the same price band?
- Walk me through arranging EMI and exchange for a customer buying a new phone.
- How do you attach accessories and a protection plan without overselling?
- A customer's exchange phone is worth less than they expect. How do you handle it?
- How do you set up a new device and transfer data quickly during a rush?
- How would you turn a customer who came only to browse into a buyer?
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What does a mobile store executive do?
A mobile store executive sells smartphones and accessories and sets them up for customers. They demonstrate handsets, arrange EMI and exchange, activate SIMs, transfer data and attach accessories and protection plans. They meet device and add-on targets and send each customer home with a working phone, turning enquiries into sales and repeat visits.
What skills does a mobile store executive need?
Strong smartphone product knowledge, the ability to compare models honestly, and comfort with EMI, exchange and device setup. Add-on selling of accessories and protection plans lifts value per sale. Patience and clear communication help, since many customers need guidance on choosing, financing and using their new phone confidently.
What is the difference between a mobile store executive and a brand promoter?
A mobile store executive sells all brands in the store and handles the full sale, including finance, exchange and setup. A brand promoter is deployed to push one specific brand and win share on the shelf. The executive owns the customer's whole purchase, while the promoter focuses on one brand's demos and conversion.