| Detail | For this role |
|---|---|
| Department | Construction and Projects |
| Level | Entry level |
| Reports to | Real Estate Sales Manager |
| Direct reports | None |
| Experience | Fresher or up to 3 years in sales, real estate an advantage |
Real Estate Sales Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Real Estate Sales Executive
Department: Construction and Projects
Reports to: Real Estate Sales Manager
Location: [City], [office, branch or site]
About the role
A Real Estate Sales Executive sells homes or commercial units to buyers. They handle enquiries, conduct site visits, explain the project and pricing, follow up with prospects, and close bookings. They work with channel partners and walk-in and online leads, often on weekends when buyers are free. A good Real Estate Sales Executive converts visits into bookings, follows up persistently without pushing buyers away, explains the project and payment plan honestly, and builds trust that leads to closures and referrals.
Key responsibilities
- Handle enquiries from walk-in, online and channel-partner leads and qualify them.
- Conduct site and sample-flat visits and explain the project, layout and pricing.
- Follow up with prospects consistently to move them towards a booking.
- Explain the payment plan, agreement and charges clearly and honestly.
- Negotiate within approved price and discount limits to close bookings.
- Complete booking formalities and initial paperwork with the buyer.
- Maintain lead and follow-up records in the CRM accurately.
- Work with channel partners to source and convert buyers.
- Support customer handover to the CRM team after booking.
- Meet the monthly booking and site-visit targets set by the manager.
Requirements
- Graduate in any discipline
- Good communication and selling ability
- Knowledge of the local property market is an advantage
- Fresher or up to 3 years in sales, real estate an advantage
KRAs and KPIs for a Real Estate Sales Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Bookings | Units booked meeting the monthly sales target |
| Visit conversion | Site visit to booking conversion at or above the target |
| Lead follow-up | Assigned leads followed up within the agreed time |
| CRM discipline | Lead and follow-up records kept current in the CRM |
| Pricing discipline | Deals closed within approved price and discount limits |
Skills and tools
Tools used day to day: Real estate CRM, WhatsApp Business, Project brochures, MS Excel, Presentation material.
Reporting line and career path
Next roles: Senior Sales Executive, Real Estate Sales Manager, Channel Sales Manager
Interview questions for a Real Estate Sales Executive
- How do you turn a site visit into a booking?
- How do you follow up with a prospect without annoying them?
- How do you explain a payment plan and charges to a buyer?
- A buyer likes the flat but hesitates on price. How do you close?
- How do you work with channel partners to bring buyers?
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What does a Real Estate Sales Executive do?
A Real Estate Sales Executive sells homes or commercial units. They handle enquiries, conduct site and sample-flat visits, explain the project, pricing and payment plan, follow up with prospects, and close bookings. They work with channel-partner and walk-in leads, keep CRM records current, and hand booked buyers to the CRM team, meeting monthly booking targets.
What skills does a Real Estate Sales Executive need?
A Real Estate Sales Executive needs strong selling and site-visit skills, persistent but tactful follow-up, and the ability to negotiate and close within approved limits. Clear, honest communication about pricing and payment plans builds trust. Comfort with a CRM, local market knowledge, and the willingness to work weekends when buyers visit all help.
Do you need a degree to become a Real Estate Sales Executive?
Most employers ask for a graduate degree, but selling ability and communication matter more than the specific subject. Freshers can start as sales trainees. Knowledge of the local property market is an advantage. The role rewards persistence, people skills and honesty, and strong performers move up to senior executive and manager roles.