Video Producer Job Description, KRAs and Skills

A Video Producer runs video projects from idea to final delivery. They plan shoots, build budgets and schedules, hire crew and vendors, run the shoot, and steer editing and post-production to a finished film. The role sits in a production house, agency or brand content team and is the person answerable for the video coming in on brief, on budget and on time. A good one keeps a shoot organised and calm, spends the budget wisely, and gets a film delivered that matches what the client approved.

Detail	For this role
Department	Media and Advertising
Level	Mid level
Reports to	Head of Production
Direct reports	Production Coordinator, Video Editor
Experience	4 to 7 years in video or film production, with some projects led end to end

Video Producer job description template

Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.

Job title: Video Producer

Department: Media and Advertising

Reports to: Head of Production

Location: [City], [office, branch or site]

About the role

Key responsibilities

Break down the brief or script into a production plan with budget, schedule, crew and locations.
Build and manage the production budget, raise purchase orders, and track spends against the plan.
Hire directors, crew, cast, equipment and vendors, and negotiate rates and availability.
Arrange locations, permissions, logistics, travel and catering for each shoot.
Run the shoot on the day, keep it to schedule, and solve problems as they come up.
Steer the edit, colour, sound and graphics through to the final approved cut.
Manage client and creative feedback across pre-production, shoot and post.
Deliver final films in every required format by the agreed date.
Keep production paperwork, contracts, releases and payments in order.
Review each project after delivery to capture what to do better next time.

Requirements

Bachelor's degree or diploma in film, media production or a related field
A proven record of producing video or film projects
Knowledge of budgeting and production logistics
4 to 7 years in video or film production, with some projects led end to end

KRAs and KPIs for a Video Producer

Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.

Key result area	How to measure it
On budget delivery	Projects delivered within the approved budget, with overruns flagged and approved early
On time delivery	Films delivered by the committed date for most projects each quarter
Shoot efficiency	Shoots completed within the planned days, with minimal reshoots
Quality	Final films approved by the client within two review rounds on most projects
Vendor management	Crew and vendors booked and paid on schedule, with reliable partners retained
Documentation	Contracts, releases and payment records complete for every project

Skills and tools

Production planningBudgetingCrew and vendor managementShoot coordinationPost-production oversightNegotiationProblem solvingClient managementOrganisation

Tools used day to day: Production management software, MS Excel, Budgeting sheets, Scheduling tools, Call sheet software.

Reporting line and career path

Moves up from: Production Coordinator, Assistant Producer
Next roles: Senior Producer, Head of Production

Interview questions for a Video Producer

Walk me through how you plan and budget a two-day corporate film shoot.
A location falls through the night before a shoot. What do you do?
How do you keep a shoot on schedule when the director wants more takes?
How do you manage a client who keeps changing the brief during post-production?
How do you decide which parts of a budget to cut when the client reduces spend?
Tell me about a shoot that went wrong. How did you handle it and what did you learn?

Managing a Video Producer in ZeniaHR

AttendanceProduction hours follow the shoot schedule, not fixed office timing, so set flexible or shift timings on the roster. Producers punch on the mobile app, and travel and shoot days can be logged as on duty. Shoots on weekends and holidays are common, so grant comp-off for worked weekly offs.LeaveApprove leave around the shoot calendar, since a producer cannot be away during their own shoot or delivery. Hand over any live project before long leave and use the leave calendar so no shoot day is left without a producer in charge.Performance and KRAsEnter the KRAs above as weighted goals in a quarterly review cycle, with on budget and on time delivery weighted highest. Review budget variance and delivery after each project and hold the formal review quarterly, closing the year with an annual cycle.

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Frequently asked questions

What does a video producer do?

A video producer runs video projects from idea to delivery. They plan shoots, build budgets and schedules, hire crew and vendors, run the shoot, and steer editing and post-production to a finished film. They manage client feedback and paperwork, and are answerable for the video coming in on brief, on budget and on time.

What is the difference between a video producer and a director?

A director handles the creative vision: performance, framing and how the film looks and feels. A video producer handles the practical side: budget, schedule, crew, logistics and delivery. On a shoot the director makes the creative calls and the producer makes sure the shoot can actually happen and stays on track.

What skills does a video producer need?

A video producer needs production planning, budgeting, crew and vendor management, and strong organisation to run a shoot. Negotiation and problem solving matter, because things go wrong on set. They also need client management skills, since they carry the responsibility for delivering the film the client approved, on time and on budget.