WordPress Developer Job Description and KRAs

A WordPress Developer builds and customises websites on WordPress, working with themes, plugins, PHP and the block editor. At the entry level they build and edit sites, customise themes, configure plugins and fix issues under senior guidance. A good junior WordPress developer builds clean, fast, secure sites, customises without breaking updates and keeps content easy to manage. The role sits in a web agency or marketing team and reports to a lead developer or web manager, delivering client and business websites on the most widely used platform.

Detail	For this role
Department	Information Technology
Level	Entry level
Reports to	Web Development Lead
Direct reports	None
Experience	Fresher or up to 2 years in WordPress development

WordPress Developer job description template

Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.

Job title: WordPress Developer

Department: Information Technology

Reports to: Web Development Lead

Location: [City], [office, branch or site]

About the role

Key responsibilities

Build and customise WordPress websites using themes, the block editor and page builders.
Customise themes with PHP, HTML, CSS and JavaScript to match the design.
Select, configure and where needed extend plugins for site features.
Build custom post types, templates and fields for structured content.
Keep sites fast with caching, image optimisation and clean code.
Apply security basics such as updates, strong logins and safe plugins.
Migrate sites, content and media between staging and live environments carefully.
Fix issues on live WordPress sites without breaking them.
Set up sites so non technical clients can manage their own content.
Learn WordPress development, hooks and practices with senior support.

Requirements

Graduate or diploma in computer science, IT or a related field
Working knowledge of WordPress, PHP, HTML and CSS
A portfolio of WordPress sites is an advantage
Fresher or up to 2 years in WordPress development

KRAs and KPIs for a WordPress Developer

Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.

Key result area	How to measure it
Delivery	Assigned WordPress sites and features delivered within the timeline
Site quality	Sites work on mobile and major browsers with clean layouts
Performance	Site load time kept within the agreed target
Update safety	Customisations survive theme and plugin updates without breaking
Security basics	No site compromise caused by an avoidable security gap
Learning	New WordPress and web skills picked up each quarter

Skills and tools

WordPressPHPHTML, CSS and JavaScriptThemes and pluginsCustom post typesSite performanceWeb security basicsAttention to detailWillingness to learn

Tools used day to day: WordPress, PHP, Elementor or a page builder, MySQL, Git, Local and staging tools.

Reporting line and career path

Moves up from: Web Development Trainee, Intern, Fresher
Next roles: Senior WordPress Developer, Web Developer, Full Stack Developer

Interview questions for a WordPress Developer

How do you customise a theme without losing changes on update?
What is a child theme and why do you use one?
How do you make a WordPress site load faster?
How do you keep a WordPress site secure?
When would you build a custom plugin versus using an existing one?
Tell me about a WordPress site you built and how you set it up for the client.

Managing a WordPress Developer in ZeniaHR

AttendanceOffice or hybrid on a general shift in an agency or marketing team. Office days record a web punch on the approved office network, and work from home days use mobile app punch with a location check, within the work terms limit.LeaveAvoid leave around client site launches, when live sites need close attention. During probation the probation queue drives the confirmation review, and leave goes to the reporting manager and then HR.Performance and KRAsSet the KRAs above as goals in the review cycle and track delivery and site quality each month. Confirm a new joiner through the manager's probation review rated 1 to 5, then hold the formal review every quarter.

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Frequently asked questions

What does a WordPress developer do?

A WordPress developer builds and customises websites on WordPress using themes, plugins, PHP and the block editor. They customise themes, configure and extend plugins, build custom content types and keep sites fast and secure. They set up sites so clients can manage content easily, and fix issues on live sites without breaking them.

Do WordPress developers need to know PHP?

For basic sites you can go far with themes, page builders and plugins. But real WordPress development, such as custom themes, plugins and hooks, needs PHP, along with HTML, CSS and some JavaScript. Learning PHP lets you customise safely and fix problems, so it separates a page builder user from a true WordPress developer.

Is WordPress development a good career in India?

Yes. WordPress powers a large share of websites, so agencies, businesses and freelancers need developers to build and maintain them. It is an accessible entry into web work and can lead to steady freelance or agency income. Developers who add PHP, performance and security skills, and later broaden into full web development, grow the fastest.