| Detail | For this role |
|---|---|
| Department | Education and Teaching |
| Level | Entry level |
| Reports to | Admissions Manager |
| Direct reports | None |
| Experience | Fresher or up to 2 years in admissions, front office or customer service |
Admission Counsellor job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Admission Counsellor
Department: Education and Teaching
Reports to: Admissions Manager
Location: [City], [office, branch or site]
About the role
An Admission Counsellor handles enquiries and admissions for a school, college or coaching institute. The role answers calls and walk-ins, gives campus tours, explains programmes, eligibility and fees, follows up on leads, verifies documents and completes admission formalities within the admission calendar. It reports to the admissions manager. A good admission counsellor converts genuine enquiries into admissions, gives families accurate information and keeps every admission file complete for audits and inspections.
Key responsibilities
- Answer phone, email, website and walk-in enquiries, and record each lead with source, class or programme and a follow-up date.
- Take parents and students on campus tours covering classrooms, labs, library, transport and safety arrangements.
- Explain eligibility, the admission process, fees, scholarships and refund rules using the approved fee sheet only.
- Schedule entrance tests, interactions or interviews, and share results with families on the promised date.
- Verify birth certificates, transfer certificates, mark sheets, Aadhaar and category certificates before confirming a seat.
- Collect admission fees against receipts and enter each admitted student in the ERP with complete details.
- Follow up pending leads by call and message, and report the enquiry funnel to the admissions manager weekly.
- Handle lottery or quota-based admissions according to the state or institutional process, recording each step.
- Represent the institution at school fairs, education expos and open houses.
- Hand each new admission to the class teacher or programme coordinator with a complete file.
Requirements
- Graduate in any stream
- Experience in front office, counselling or customer service is an advantage
- Good English and the local language
- Fresher or up to 2 years in admissions, front office or customer service
KRAs and KPIs for a Admission Counsellor
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Lead conversion | Enquiry to admission conversion of at least 25 percent in the admission season |
| Response time | Every enquiry answered within 2 working hours |
| File completeness | Zero admission files found missing a required document at audit |
| Fee accuracy | No fee quoted that differs from the approved fee sheet |
| Follow-up discipline | Every open lead followed up at least twice before it is closed |
| Visitor experience | Campus tour rating of at least 4 out of 5 from visiting families |
Skills and tools
Tools used day to day: CRM or enquiry register, School or college ERP, MS Excel, Phone and WhatsApp, Card and UPI payment terminal, Presentation deck for tours.
Reporting line and career path
Next roles: Senior Admission Counsellor, Admissions Manager, School Administrator
Interview questions for a Admission Counsellor
- A parent asks whether their child is sure to get the science stream later. What do you say?
- How do you handle a walk-in family while three phones are ringing?
- Which documents would you check before confirming a Class 6 admission?
- A family says a rival school offered a discount. How do you respond?
- How do you track 200 leads so that none is forgotten?
- Give us a two-minute pitch for our campus.
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What does an admission counsellor do?
An admission counsellor answers enquiries, gives campus tours, explains eligibility, fees and scholarships, schedules entrance tests, verifies documents, collects admission fees and completes enrolment in the ERP. They also follow up leads and represent the institution at fairs and open houses.
What is the difference between an admission counsellor and an academic counsellor?
An admission counsellor focuses on getting the right students admitted: enquiries, tours, eligibility, documents and fees. An academic counsellor, common in coaching institutes, also stays with students after admission, following attendance, test scores and instalments. In small institutes one person often does both.
Do you need a degree to become an admission counsellor?
Most schools, colleges and institutes ask for a graduate degree in any stream. Beyond that, they look for clear spoken English and the local language, a friendly and honest manner with families, and experience in front office, counselling or customer service.