| Detail | For this role |
|---|---|
| Department | Agriculture and Food Processing |
| Level | Manager |
| Reports to | Head of Agri Business |
| Direct reports | Agri Procurement Officer, Agri Sales Executive, Agriculture Field Officer |
| Experience | 6 to 10 years in agri business with team handling |
Agri Business Manager job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Agri Business Manager
Department: Agriculture and Food Processing
Reports to: Head of Agri Business
Location: [City], [office, branch or site]
About the role
An Agri Business Manager runs the agri business of a region, driving input sales, produce procurement and farmer engagement to hit the numbers. The role reports to the Head of Agri Business. A good agri business manager grows input sales and procurement volume in the region, builds a strong dealer and farmer network, keeps collections and margins healthy, coordinates the field team, manages local price and quality, and turns the region into a profitable, growing patch of the agri business that delivers season after season.
Key responsibilities
- Drive input sales and produce procurement targets for the region across seasons.
- Build and manage the dealer and farmer network across the region.
- Lead the field, sales and procurement team and hold them to targets.
- Keep collections healthy and control credit given to dealers and farmers.
- Manage local procurement price and produce quality against the plan.
- Coordinate input supply so dealers and farmers get stock in time.
- Run farmer engagement, meetings and programs to build loyalty.
- Track regional sales, procurement and margin and act on the gaps.
- Keep the region compliant with agri and trade regulations.
- Report regional performance and market conditions to the head.
Requirements
- Degree in agriculture or an MBA in agribusiness
- Knowledge of the region crops and markets
- Experience in agri sales or procurement
- 6 to 10 years in agri business with team handling
KRAs and KPIs for a Agri Business Manager
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Input sales | Regional input sales target achieved through the season |
| Procurement volume | Produce procurement volume achieved against the seasonal target |
| Farmer and dealer base | Active dealers and farmers grown against the agreed target |
| Collections | Outstanding dues kept within the agreed limit |
| Margin | Regional margin held within the agreed range |
| Stock availability | Input stockouts at dealers kept below the agreed level |
Skills and tools
Tools used day to day: ERP and procurement systems, MS Excel, Dealer and farmer apps, Commodity price feeds, Sales dashboards.
Reporting line and career path
Next roles: Head of Agri Business, Regional Manager, Procurement Head
Interview questions for a Agri Business Manager
- How do you grow input sales and procurement in the same region?
- How do you build and manage a dealer network across a region?
- How do you keep collections healthy without losing dealers?
- How do you manage procurement price and quality in a volatile market?
- How do you make sure dealers have stock at the start of a season?
- How do you lead a scattered field team across many villages?
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What does an Agri Business Manager do?
An Agri Business Manager runs the agri business of a region, driving input sales, produce procurement and farmer engagement to hit targets. They build the dealer and farmer network, keep collections and margins healthy, coordinate the field team and manage local price and quality, delivering a profitable region season after season.
What is the difference between an Agri Business Manager and a Head of Agri Business?
An Agri Business Manager runs one region: its sales, procurement, dealers and field team. A Head of Agri Business owns the whole agri business, its strategy, revenue and multiple regions. The manager delivers the region; the head sets direction and leads the managers across regions.
What skills does an Agri Business Manager need?
The role needs agri sales and procurement skills, dealer network and farmer engagement, and firm collections and price management. Add team management, supply coordination and local market knowledge, since the manager must grow sales and procurement profitably across a region through changing seasons and prices.