| Detail | For this role |
|---|---|
| Department | Agriculture and Food Processing |
| Level | Entry level |
| Reports to | Agri Business Manager |
| Direct reports | None |
| Experience | 1 to 4 years in agri input or rural sales |
Agri Sales Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Agri Sales Executive
Department: Agriculture and Food Processing
Reports to: Agri Business Manager
Location: [City], [office, branch or site]
About the role
An Agri Sales Executive sells agricultural inputs such as seeds, fertilizers, crop protection and feed to dealers and farmers in a territory. The role reports to the Agri Business Manager or a sales manager. A good agri sales executive hits the input sales target, covers the dealers and villages in the territory, brings in new farmers and dealers, keeps collections healthy, advises on product use, times sales to the crop season, and builds the dealer and farmer relationships that turn a territory into steady, growing input sales season after season.
Key responsibilities
- Sell seeds, fertilizers, crop protection and feed to dealers and farmers.
- Cover the dealers and villages in the territory on a regular beat.
- Bring in new dealers and farmers to grow the territory.
- Advise dealers and farmers on correct product use and dosage.
- Time sales and stocking to the crop season and demand.
- Keep collections healthy and manage credit given to dealers.
- Run farmer meetings, demos and campaigns to pull demand.
- Handle product complaints and coordinate replacements or technical support for dealers.
- Keep sales, stock and collection records for the territory.
- Track competitor activity, schemes and prices and report them to the manager.
Requirements
- Degree or diploma in agriculture or any stream
- Knowledge of crop inputs and the local crops
- A valid driving licence
- 1 to 4 years in agri input or rural sales
KRAs and KPIs for a Agri Sales Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Sales target | Input sales target achieved through the season in the territory |
| Dealer coverage | Dealers and villages covered on the beat above the agreed level |
| New accounts | New dealers and farmers added against the agreed target |
| Collections | Outstanding dues from dealers kept within the agreed limit |
| Demand generation | Farmer meetings and demos run against the plan |
| Records | Sales and collection records kept accurate above the agreed level |
Skills and tools
Tools used day to day: Sales and order app, MS Excel, Product catalogues, Two wheeler, Dealer and farmer records.
Reporting line and career path
Next roles: Agri Business Manager, Territory Sales Manager, Agriculture Field Officer
Interview questions for a Agri Sales Executive
- How do you hit an input sales target across a season?
- How do you cover dealers and villages on a regular beat?
- How do you bring in new dealers and farmers?
- How do you keep collections healthy without losing dealers?
- How do you advise a farmer on the right product and dosage?
- How do you handle a complaint about a product that did not work?
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What does an Agri Sales Executive do?
An Agri Sales Executive sells agricultural inputs such as seeds, fertilizers, crop protection and feed to dealers and farmers in a territory. They cover a beat, bring in new accounts, advise on product use, keep collections healthy and run farmer demand programs, growing steady input sales season after season.
What skills does an Agri Sales Executive need?
The role needs agri input selling, dealer management and farmer engagement, plus product knowledge to advise on use and dosage. Add collections, demand generation and territory coverage, along with the local language and a driving licence, since the work is a rural beat across dealers and villages.
How do you become an Agri Sales Executive?
Most agri sales executives have a degree or diploma in agriculture or any stream with knowledge of crop inputs and the local crops, and a driving licence, and many start early in their careers. Employers value rural selling, dealer and farmer skills and the drive to cover a territory and hit targets.