| Detail | For this role |
|---|---|
| Department | Insurance |
| Level | Manager |
| Reports to | Regional Manager |
| Direct reports | Agency Manager, Insurance Sales Executive, Policy Servicing Executive |
| Experience | 8 to 12 years in insurance with team leadership |
Branch Manager (Insurance) job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Branch Manager (Insurance)
Department: Insurance
Reports to: Regional Manager
Location: [City], [office, branch or site]
About the role
A Branch Manager runs an insurance branch, owning its premium, cost, service and team. They lead the sales staff and agents, keep operations and customer service running, and hit the branch business plan. The role reports to the Area or Regional Manager. A good insurance branch manager grows branch premium profitably, keeps persistency and service standards high, builds and retains a strong team, controls branch cost, keeps conduct clean, and makes the branch a place customers trust and staff want to work in.
Key responsibilities
- Own the branch premium, cost and profitability against the business plan.
- Lead the branch sales staff and agents to hit the premium target.
- Keep branch operations, issuance and customer service running smoothly.
- Maintain persistency and renewal collection across the branch book.
- Build, train and retain a strong branch team of sales staff and support roles.
- Control branch cost and keep it within the approved budget.
- Handle escalated customer and claim issues at the branch.
- Ensure suitable selling, conduct and compliance across the branch.
- Coordinate with underwriting, claims and operations for the branch.
- Review branch performance and act on the gaps each week.
Requirements
- Graduate in any stream, an MBA is an advantage
- Experience in insurance sales and operations
- Insurance certification such as III is an advantage
- 8 to 12 years in insurance with team leadership
KRAs and KPIs for a Branch Manager (Insurance)
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Branch premium | Branch premium target achieved on average through the year |
| Profitability | Branch cost ratio held within the approved budget |
| Persistency | Branch persistency held above the agreed benchmark |
| Service | Service request turnaround within the agreed standard |
| Team retention | Sales staff and agent attrition kept below the agreed level |
| Compliance | Conduct and mis selling complaints kept below the agreed level |
Skills and tools
Tools used day to day: CRM and lead systems, Branch operations portal, MS Excel, Business dashboards, Illustration tools.
Reporting line and career path
Next roles: Area Manager, Regional Manager, Head of Agency
Interview questions for a Branch Manager (Insurance)
- How do you grow branch premium without hurting persistency?
- How do you control branch cost while keeping service high?
- How do you build and retain a strong branch team?
- How do you handle an escalated claim or customer complaint at the branch?
- How do you keep conduct clean while pushing sales targets?
- A branch has missed target three months running. What do you do?
Managing a Branch Manager (Insurance) in ZeniaHR
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What does a Branch Manager do at an insurance company?
A Branch Manager runs an insurance branch, owning its premium, cost, service and team. They lead sales staff and agents to hit targets, keep operations and customer service running, maintain persistency, control cost and handle escalations. They make the branch profitable, compliant and a place customers trust.
What is the difference between a Branch Manager and an Agency Manager?
An Agency Manager runs one team of agents and its premium. A Branch Manager (Insurance) runs the whole branch, including several teams, operations, service and cost. The agency manager reports into the branch; the branch manager owns the branch business plan and performance overall.
What experience does an insurance Branch Manager need?
Most roles ask for eight to twelve years in insurance covering both sales and operations, with proven team leadership. Employers value a record of profitable premium growth, sound persistency and cost control, plus a graduate degree and often an MBA or insurance certification for the leadership side.