| Detail | For this role |
|---|---|
| Department | Insurance |
| Level | Manager |
| Reports to | Branch Manager (Insurance) |
| Direct reports | Insurance Sales Executive |
| Experience | 3 to 7 years in insurance sales with some team handling |
Agency Manager job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Agency Manager
Department: Insurance
Reports to: Branch Manager (Insurance)
Location: [City], [office, branch or site]
About the role
An Agency Manager runs a team of insurance agents and their sales, owning the premium target for that book. They set agent goals, review pipelines, support closings and keep the team selling regularly and suitably. The role reports to the Branch Manager or Agency Head. A good agency manager keeps the agent team active and productive, hits the monthly premium target, supports agents on tough cases, keeps persistency and conduct sound, and turns a group of advisors into a dependable, disciplined sales team.
Key responsibilities
- Own the monthly premium target for the assigned team of agents.
- Set agent level goals and review their pipelines and activity regularly.
- Support agents on tough cases and join field calls to help close.
- Keep the team selling regularly rather than only at month end.
- Coach agents on products, objection handling and suitable selling.
- Track persistency and follow up renewals with the team.
- Run contests and recognition to keep the team motivated.
- Make sure every agent in the team sells suitably and follows the compliance rules.
- Address underperforming agents with a clear improvement plan and steady weekly follow up.
- Report team premium, activity and persistency to the branch manager.
Requirements
- Graduate in any stream
- Experience in insurance sales
- Insurance certification such as III is an advantage
- 3 to 7 years in insurance sales with some team handling
KRAs and KPIs for a Agency Manager
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Team premium | Monthly team premium target achieved on average through the year |
| Agent activity | Agents selling every month held above the agreed level |
| Productivity | Premium per active agent above the agreed target |
| Persistency | Persistency of team policies above the agreed benchmark |
| Conduct | Mis selling and conduct complaints kept below the agreed level |
| Renewals | Renewal collection by the team above the agreed level |
Skills and tools
Tools used day to day: CRM and lead systems, Agency management portal, Mobile sales app, MS Excel, Premium illustration tools.
Reporting line and career path
Next roles: Branch Manager (Insurance), Agency Development Manager, Head of Agency
Interview questions for a Agency Manager
- How do you keep an agent team selling through the month, not just at close?
- How do you support an agent stuck on a large, hesitant customer?
- How do you review agent pipelines so you can forecast premium?
- How do you handle an agent who consistently misses target?
- How do you keep persistency and conduct sound while pushing premium?
- How do you motivate a team when the market is slow?
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What does an Agency Manager do in insurance?
An Agency Manager runs a team of insurance agents and owns their premium target. They set agent goals, review pipelines, support closings and keep the team selling regularly and suitably. They track persistency, run contests, address underperformers and turn a group of advisors into a disciplined sales team.
What is the difference between an Agency Manager and a Branch Manager?
An Agency Manager runs one team of agents and its premium. A Branch Manager (Insurance) runs the whole branch: multiple teams, operations, service and cost. The agency manager reports into the branch, focusing on agent sales, while the branch manager owns the branch performance overall.
What skills does an Agency Manager need?
The role needs strong sales team management, pipeline review and field support, plus coaching and product knowledge to help agents close. Add persistency and conduct discipline and the motivation to keep a team active all month, since agent sales tend to bunch at month end without steady drive.