| Detail | For this role |
|---|---|
| Department | Insurance |
| Level | Entry level |
| Reports to | Branch Manager (Insurance) |
| Direct reports | None |
| Experience | Fresher or up to 3 years in sales |
Insurance Sales Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Insurance Sales Executive
Department: Insurance
Reports to: Branch Manager (Insurance)
Location: [City], [office, branch or site]
About the role
An Insurance Sales Executive sells insurance policies directly to customers, sourcing leads, understanding needs and closing suitable cover. The role reports to the Sales or Branch Manager. A good insurance sales executive builds a steady pipeline, recommends cover that genuinely fits the customer, closes without mis selling, hits the monthly premium target, keeps persistency healthy by selling right, and grows a base of satisfied customers who renew and refer, rather than chasing one time sales that lapse.
Key responsibilities
- Source leads through references, natural market and company campaigns.
- Meet customers, understand their needs and recommend suitable cover.
- Explain products, premium and benefits clearly and honestly so customers understand the cover.
- Close sales and complete the proposal and payment paperwork.
- Hit the monthly premium and policy count targets set for the role.
- Follow up renewals so policies stay in force and persistency holds.
- Service basic customer needs and route the rest to operations.
- Keep the sales pipeline and customer records updated honestly in the system.
- Sell suitably to each customer and follow the conduct and compliance rules.
- Ask satisfied customers for referrals to build the pipeline.
Requirements
- Graduate in any stream
- Good spoken local language and Hindi
- Insurance certification such as III is an advantage
- Fresher or up to 3 years in sales
KRAs and KPIs for a Insurance Sales Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Premium | Monthly premium target achieved on average through the year |
| Policy count | Policies sold each month above the agreed target |
| Conversion | Lead to policy conversion above the agreed level |
| Persistency | Persistency of policies sold above the agreed benchmark |
| Renewals | Renewal collection on own book above the agreed level |
| Conduct | Mis selling and conduct complaints kept near zero |
Skills and tools
Tools used day to day: CRM and lead systems, Mobile sales app, Premium illustration tools, MS Excel, Messaging tools.
Reporting line and career path
Next roles: Agency Manager, Sales Team Leader, Branch Manager (Insurance)
Interview questions for a Insurance Sales Executive
- How do you source leads when you have exhausted your references?
- How do you recommend cover that genuinely fits a customer?
- How do you close a hesitant customer without mis selling?
- How do you keep persistency healthy on the policies you sell?
- How do you turn a satisfied customer into referrals?
- How do you handle pressure to sell an unsuitable policy for target?
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What does an Insurance Sales Executive do?
An Insurance Sales Executive sells insurance policies directly to customers. They source leads, understand needs, recommend suitable cover and close sales, then follow up renewals so policies stay in force. They hit premium targets while selling suitably, keeping persistency healthy and building a base that renews and refers.
What is the difference between an Insurance Sales Executive and an agent?
An Insurance Sales Executive is usually an employee of the insurer selling on salary and incentives. An agent or advisor is licensed and often works on commission, tied to one insurer or a broker. Both sell policies, but one is on the payroll and the other is a licensed intermediary.
How do you become an Insurance Sales Executive?
This is often an entry role for graduates with good spoken local language and Hindi, and many start as freshers. An insurance certification helps. Employers value confidence, need based selling and follow up discipline, and the role can grow into agency and branch management.