| Detail | For this role |
|---|---|
| Department | Automobile Dealership |
| Level | Entry level |
| Reports to | Dealership Sales Manager |
| Direct reports | None |
| Experience | 1 to 3 years in sales, auto sales an advantage |
Car Sales Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Car Sales Executive
Department: Automobile Dealership
Reports to: Dealership Sales Manager
Location: [City], [office, branch or site]
About the role
A Car Sales Executive sells new cars, guiding buyers from the first enquiry through test drive, finance and delivery. The role reports to the Dealership Sales Manager. A good car sales executive builds trust quickly, matches the right car and variant to the buyer, gives a strong test drive, arranges finance and insurance smoothly, closes without heavy discounting, delivers a memorable handover, and keeps in touch so the buyer returns for the next car and refers family and friends.
Key responsibilities
- Attend showroom walk ins and enquiries and understand the buyer need and budget.
- Recommend the right model and variant and explain features and value.
- Give test drives and answer questions to build confidence in the car.
- Prepare quotations and negotiate within the discount limits set by the manager.
- Arrange finance, insurance and exchange to close the deal smoothly.
- Complete booking, documentation and registration for the car accurately and on time.
- Plan and deliver a warm vehicle handover on the promised date.
- Follow up leads and past enquiries to convert them to bookings.
- Keep the sales pipeline updated in the system honestly.
- Follow up with buyers after delivery to check satisfaction and ask for referrals.
Requirements
- Graduate or diploma in any stream
- Good spoken Hindi, English and the local language
- A valid driving licence
- 1 to 3 years in sales, auto sales an advantage
KRAs and KPIs for a Car Sales Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Units sold | Monthly new car sales units target achieved on average |
| Conversion | Enquiry to booking conversion above the agreed level |
| Test drive ratio | Test drives given per enquiry above the agreed level |
| Finance and insurance | Finance and insurance attach on own deals above target |
| Customer satisfaction | Sales satisfaction score for own customers above benchmark |
| Referrals | Bookings from referrals above the agreed level |
Skills and tools
Tools used day to day: CRM software, Dealer management system, Quotation tools, Demo vehicles, Finance calculators.
Reporting line and career path
Next roles: Sales Team Leader, Dealership Sales Manager, Used Car Manager
Interview questions for a Car Sales Executive
- How do you understand a buyer need and match the right variant?
- How do you give a test drive that builds confidence to buy?
- How do you close a deal without giving a heavy discount?
- How do you follow up a lead that has gone cold?
- How do you handle a buyer comparing you with another dealership?
- How do you turn a happy customer into referrals?
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What does a Car Sales Executive do?
A Car Sales Executive sells new cars, guiding buyers from enquiry through test drive, finance and delivery. They match the right variant to the buyer, negotiate within limits, arrange finance and insurance, complete documentation and deliver a warm handover. They follow up for satisfaction and referrals and keep the pipeline updated.
What is the difference between a Car Sales Executive and a Two Wheeler Sales Executive?
Both sell vehicles, but the products differ. A Car Sales Executive sells cars, with higher ticket sizes, more finance and exchange, and longer consideration. A Two Wheeler Sales Executive sells bikes and scooters, usually at higher volume and lower ticket, with quicker decisions and more first time buyers.
How do you become a Car Sales Executive?
Most car sales executives start with a graduate or diploma degree and a driving licence, and many begin as trainees or telecallers. Fluency in Hindi, English and the local language helps a great deal. Employers value confidence, product knowledge, follow up discipline and the drive to close and build relationships.