| Detail | For this role |
|---|---|
| Department | Marketing |
| Level | Entry level |
| Reports to | Content Editor |
| Direct reports | None |
| Experience | Fresher or up to 2 years in content writing |
Content Writer job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Content Writer
Department: Marketing
Reports to: Content Editor
Location: [City], [office, branch or site]
About the role
A Content Writer researches and writes articles, blogs, website pages, product descriptions and other content for a brand's marketing. They take briefs, research the topic, write clear and useful content in the brand's voice, and optimise it for search. The role is an entry into content and works under a content editor or marketing team. A good one writes accurate, readable content that needs little editing, meets deadlines and word counts, and learns to write for both readers and search engines across many topics.
Key responsibilities
- Research topics and write articles, blogs, website pages and product descriptions to the brief.
- Write clear, accurate and useful content in the brand's voice for the target reader.
- Optimise content for search with keywords, structure, headings and internal links.
- Follow the content brief on angle, word count, tone and deadline.
- Fact-check claims and cite reliable sources before submitting each draft.
- Edit and proofread your own work for grammar, spelling and clarity.
- Revise drafts based on feedback from the editor or marketing team.
- Repurpose content into other formats such as social posts or emailers.
- Keep content original and free of plagiarism and copyright issues.
- Learn the brand, product and audience to write with more authority.
Requirements
- Bachelor's degree in English, journalism, mass communication or a related field
- Writing samples or a starter portfolio
- Basic SEO knowledge is an advantage
- Fresher or up to 2 years in content writing
KRAs and KPIs for a Content Writer
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Content quality | Drafts accepted with limited editing on most pieces |
| Output | Meet the agreed number of pieces or word count each week |
| On time delivery | Content delivered by the brief deadline at least 95 percent of the time |
| Search readiness | Content follows the SEO brief on keywords and structure |
| Accuracy | Content fact-checked and free of plagiarism, with no issues found |
| Improvement | Drafts need fewer edits over the quarter as skills grow |
Skills and tools
Tools used day to day: MS Word or Google Docs, Grammarly, SEO tools such as SEMrush, WordPress or a CMS, Research and reference tools.
Reporting line and career path
Interview questions for a Content Writer
- Write me an opening paragraph for a blog on saving electricity at home.
- How do you research a topic you know nothing about before writing?
- How do you write content that works for both readers and search engines?
- How do you handle feedback that rewrites most of your draft?
- How do you make sure your content is original and not plagiarised?
- How do you keep quality up when you have many pieces due?
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What does a content writer do?
A content writer researches and writes articles, blogs, website pages, product descriptions and other content for a brand's marketing. They take briefs, research the topic, write clear and useful content in the brand's voice, and optimise it for search. They fact-check, proofread and revise their work based on editor feedback.
What is the difference between a content writer and a copywriter?
A content writer writes longer, informative pieces like articles, blogs and guides meant to inform and rank in search. A copywriter writes short, persuasive advertising copy like headlines, taglines and scripts meant to sell. Content is detailed and useful; copy is punchy and idea-led. The skills overlap but suit different work.
How do I become a content writer with no experience?
Build a small portfolio: write sample blogs and articles on topics you know, or start your own blog. A degree in English or mass communication helps, but employers hire on your writing and clarity. Learn basic SEO, apply for internships or junior roles, and keep writing to sharpen your craft.