| Detail | For this role |
|---|---|
| Department | Marketing |
| Level | Entry level |
| Reports to | Marketing Manager |
| Direct reports | None |
| Experience | Fresher or up to 3 years in marketing coordination or project support |
Marketing Coordinator job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Marketing Coordinator
Department: Marketing
Reports to: Marketing Manager
Location: [City], [office, branch or site]
About the role
A Marketing Coordinator keeps marketing campaigns and projects moving by coordinating the people, vendors and timelines involved. They plan schedules, brief and chase teams and vendors, track deliverables and budgets, and make sure each activity happens on time. The role sits between the marketing team, agencies and other departments. A good one keeps many campaigns and projects on track at once, spots delays before they become problems, coordinates smoothly across teams, and makes sure nothing falls through the cracks in a busy marketing calendar.
Key responsibilities
- Plan and maintain schedules and timelines for marketing campaigns and projects.
- Coordinate marketing, design, digital, content and event teams to deliver on time.
- Brief and chase vendors and agencies, and track their deliverables.
- Track project budgets, raise purchase orders and follow up on payments.
- Keep campaign trackers, status reports and calendars current for the team.
- Flag delays and risks early, and help resolve blockers.
- Coordinate approvals and feedback between teams and outside stakeholders.
- Support events, launches and campaigns with logistics and coordination.
- Maintain marketing assets, files and project documentation for the team.
- Report on project status and delivery to the marketing manager.
Requirements
- Bachelor's degree in marketing, commerce or a related field
- Coordination or project experience
- Good communication and organisation skills
- Fresher or up to 3 years in marketing coordination or project support
KRAs and KPIs for a Marketing Coordinator
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| On time delivery | Marketing projects and campaigns delivered on schedule for most activities |
| Coordination | Teams and vendors coordinated so work moves without avoidable delays |
| Budget tracking | Project budgets and payments tracked accurately and on time |
| Risk management | Delays and blockers flagged early enough to be fixed |
| Documentation | Trackers, status reports and calendars kept accurate and current |
| Stakeholder updates | Clear status updates shared with the team on schedule |
Skills and tools
Tools used day to day: MS Excel, Project management tools, Email and calendar, PowerPoint, Budget trackers.
Reporting line and career path
Interview questions for a Marketing Coordinator
- How would you keep five marketing projects on track at the same time?
- A campaign is slipping because two teams are behind. What do you do?
- How do you keep vendors and internal teams aligned on a deadline?
- How do you track a project budget and flag overspend early?
- How do you give a clear status update to a busy manager?
- How do you make sure nothing gets forgotten in a busy calendar?
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What does a marketing coordinator do?
A marketing coordinator keeps marketing campaigns and projects moving by coordinating people, vendors and timelines. They plan schedules, brief and chase teams and vendors, track deliverables and budgets, and make sure each activity happens on time. Their job is to keep many projects on track and make sure nothing falls through the cracks.
What is the difference between a marketing coordinator and a marketing executive?
A marketing coordinator focuses on keeping projects and campaigns organised and on schedule across teams and vendors. A marketing executive executes marketing activities like campaigns, content and events directly. The coordinator is the glue that keeps work moving; the executive does more of the hands-on marketing itself. The roles often overlap.
What skills does a marketing coordinator need?
A marketing coordinator needs strong project coordination, timeline and budget tracking, and vendor coordination skills, plus clear communication and status reporting. Organisation and the ability to juggle many moving parts are essential, and spotting delays early makes the difference between a campaign that lands on time and one that slips.