| Detail | For this role |
|---|---|
| Department | Retail and Showroom |
| Level | Entry level |
| Reports to | Showroom Manager |
| Direct reports | None |
| Experience | 1 to 4 years in jewellery or high-value retail sales |
Jewellery Sales Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Jewellery Sales Executive
Department: Retail and Showroom
Reports to: Showroom Manager
Location: [City], [office, branch or site]
About the role
A Jewellery Sales Executive sells gold, diamond and silver jewellery on the showroom floor. The person greets customers, understands the occasion, shows suitable pieces, explains purity, weight and making charges, and closes the sale with trust. In an Indian showroom this role handles bridal buyers, gold-rate questions, exchange and gifting, and high-value billing. A good executive builds a loyal customer base, meets the monthly sales value target and grows add-on and bridal sales through honest, patient guidance.
Key responsibilities
- Greet customers warmly, understand the occasion and budget, and show suitable jewellery pieces.
- Explain purity, hallmark, gross and net weight, and making charges clearly and honestly.
- Handle bridal buyers with patience, presenting sets and options across their budget.
- Quote prices using the day's gold rate, wastage and making charges without errors.
- Close sales, complete high-value billing and process exchange of old gold within policy.
- Push relevant add-ons such as matching pieces, chains and lightweight daily wear.
- Capture customer details for follow-up on new collections, gold schemes and festive offers.
- Handle old-gold valuation for exchange with the gemologist and explain the deduction to the customer.
- Keep assigned counters and stock secure, and reconcile pieces shown against those returned.
- Enrol customers in gold savings schemes and explain instalments and maturity benefits.
Requirements
- 12th pass or graduate
- Product and purity training from the showroom
- Prior jewellery or high-value retail experience an advantage
- 1 to 4 years in jewellery or high-value retail sales
KRAs and KPIs for a Jewellery Sales Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Sales value | Monthly jewellery sales value target achieved each month |
| Conversion | Walk-in to purchase conversion held at or above the showroom target |
| Bridal sales | Agreed number of bridal orders closed each quarter |
| Add-on sales | Add-on pieces attached on the target share of transactions |
| Scheme enrolment | Target number of customers enrolled in gold savings schemes each month |
| Stock security | Pieces shown reconcile with pieces returned at every counter check |
Skills and tools
Tools used day to day: POS billing system, Gold rate board, Weighing scale, Loupe, Gold scheme app.
Reporting line and career path
Next roles: Senior Sales Executive, Floor Supervisor, Showroom Manager
Interview questions for a Jewellery Sales Executive
- How do you explain making charges to a customer who thinks they are too high?
- A bridal customer is comparing three showrooms. How do you win the order?
- Walk me through pricing a 20 gram gold necklace with wastage and making charges.
- How do you build trust with a first-time gold buyer?
- A customer wants to exchange old gold. How do you handle the valuation conversation?
- How do you sell a gold savings scheme without pushing the customer too hard?
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What does a jewellery sales executive do?
A jewellery sales executive sells gold, diamond and silver jewellery on the showroom floor. They understand the customer's occasion and budget, show suitable pieces, explain purity, weight and making charges, and close the sale with trust. They handle bridal buyers, old-gold exchange, gold schemes and high-value billing while building a loyal customer base.
What is the difference between a jewellery sales executive and a gemologist?
A jewellery sales executive sells finished pieces to customers on the floor. A gemologist grades and certifies stones for quality and authenticity behind the scenes. The sales executive persuades and closes, using purity and price knowledge, while the gemologist protects quality and value. In smaller showrooms one person may know both sides.
What skills do you need to sell jewellery?
You need clear knowledge of purity, hallmark, weight and making charges, plus confidence with the daily gold rate and high-value billing. Bridal selling calls for patience and consultative skill. Above all, honesty builds the trust that closes large purchases and brings customers back for their next family occasion.