| Detail | For this role |
|---|---|
| Department | Media and Advertising |
| Level | Entry level |
| Reports to | Senior Motion Graphics Designer |
| Direct reports | None |
| Experience | Fresher or up to 2 years in motion graphics |
Motion Graphics Designer job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Motion Graphics Designer
Department: Media and Advertising
Reports to: Senior Motion Graphics Designer
Location: [City], [office, branch or site]
About the role
A Motion Graphics Designer animates text, icons, logos and illustrations to create explainer videos, title sequences, social videos, ads and presentations. They take scripts, storyboards and static designs and bring them into motion with timing, transitions and sound, mostly in After Effects. The role sits in a content, video or design team, usually under a senior designer or video lead. A good one turns flat designs into clear, lively motion that holds attention, hits the brief, and exports clean in every format needed.
Key responsibilities
- Create motion graphics for explainer videos, title sequences, social videos, ads and presentations.
- Animate text, logos, icons and illustrations with timing, easing and transitions that feel natural.
- Work from scripts, storyboards and static designs, and turn them into motion.
- Add and sync sound, music and voiceover to the animation.
- Design simple graphics and frames when needed to support the animation.
- Revise animations through feedback from the senior designer and client.
- Export videos in the right format, size and length for each platform.
- Keep project files, assets and versions organised and backed up.
- Follow brand guidelines for colour, type and logo use in motion.
- Keep learning new effects, templates and animation techniques regularly.
Requirements
- Diploma or degree in animation, design, multimedia or a related field
- A showreel of motion graphics work
- Knowledge of illustration or 3D is an advantage
- Fresher or up to 2 years in motion graphics
KRAs and KPIs for a Motion Graphics Designer
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Motion quality | Animations approved within two feedback rounds on most jobs |
| On time delivery | Videos delivered by the agreed date at least 95 percent of the time |
| Technical accuracy | Exports meet platform specs on format, size and length, with zero rejects |
| Brand compliance | Motion follows brand guidelines on colour, type and logo |
| Output | Handle the assigned volume of motion work without a drop in quality |
| File hygiene | Project files and assets organised, versioned and backed up |
Skills and tools
Tools used day to day: Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator, Cinema 4D, Audio editing software.
Reporting line and career path
Next roles: Senior Motion Graphics Designer, Animation Lead
Interview questions for a Motion Graphics Designer
- Show me a piece in your reel. Talk me through your timing and transitions.
- How do you turn a static design into motion without it feeling stiff?
- How do you sync animation to a voiceover and music track?
- How do you export one video for Instagram, YouTube and a presentation?
- How do you keep motion on brand when the brand has strict guidelines?
- What new effects or techniques have you taught yourself recently?
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What does a motion graphics designer do?
A motion graphics designer animates text, icons, logos and illustrations to create explainer videos, title sequences, social videos, ads and presentations. They work from scripts, storyboards and static designs, add sound and transitions, mostly in After Effects, and export in every format needed. They turn flat designs into clear, lively motion.
What is the difference between a motion graphics designer and a video editor?
A video editor assembles and cuts filmed footage into a finished video, shaping story and pace. A motion graphics designer creates animated graphics, text and effects from scratch, often for explainers and titles. Editing works with real footage; motion graphics builds motion from design elements. Many people learn both skills.
What software do motion graphics designers use?
The main tool is Adobe After Effects for animation, with Premiere Pro for editing and Illustrator for creating assets. Some add Cinema 4D for 3D elements. In India, strong After Effects skills and a good showreel matter most to employers, more than the exact list of software you have touched.