| Detail | For this role |
|---|---|
| Department | Marketing |
| Level | Entry level |
| Reports to | Performance Marketing Specialist |
| Direct reports | None |
| Experience | Fresher or up to 2 years in paid or digital marketing |
Performance Marketing Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Performance Marketing Executive
Department: Marketing
Reports to: Performance Marketing Specialist
Location: [City], [office, branch or site]
About the role
A Performance Marketing Executive runs paid ad campaigns on platforms like Google and Meta under the guidance of a specialist or manager. They set up campaigns, monitor spend and results, make basic optimisations, and report on cost and conversions. The role is an entry into paid marketing. A good one keeps campaigns running correctly, watches the numbers closely, learns to cut waste and lift results, and grows towards owning budgets and paid strategy as a specialist over time.
Key responsibilities
- Set up and run paid ad campaigns on Google, Meta and other platforms under guidance.
- Monitor campaign spend, pacing and results daily, and flag issues early.
- Make basic optimisations to bids, budgets, audiences and creatives.
- Build audiences and set up targeting for each campaign carefully.
- Help run A/B tests on ads and landing pages, and record the results.
- Check that conversion tracking and links are working correctly.
- Prepare performance reports on cost, clicks, leads and conversions.
- Coordinate with creative teams on ad assets and formats.
- Keep campaign structures and naming tidy and consistent across accounts.
- Learn the platforms and optimisation methods to take on more.
Requirements
- Bachelor's degree in marketing, commerce or a related field
- A Google Ads or Meta certification is an advantage
- Basic knowledge of paid advertising
- Fresher or up to 2 years in paid or digital marketing
KRAs and KPIs for a Performance Marketing Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Campaign management | Campaigns set up and run correctly, with spend monitored daily |
| Cost efficiency | Help keep cost per result at or below target on assigned campaigns |
| Tracking accuracy | Conversion tracking and links checked and working on all campaigns |
| Testing | Support a set number of A/B tests each month with recorded results |
| Reporting | Accurate performance reports prepared on schedule |
| Learning | Take on a campaign or channel independently over the period |
Skills and tools
Tools used day to day: Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, MS Excel.
Reporting line and career path
Next roles: Performance Marketing Specialist, Digital Marketing Manager
Interview questions for a Performance Marketing Executive
- How would you set up a basic Google Search campaign for a lead generation business?
- A campaign is spending fast with few conversions. What do you check first?
- How do you know your conversion tracking is working?
- What is the difference between cost per click and cost per acquisition?
- How would you test two ad creatives fairly?
- Which paid platform are you keenest to learn and why?
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What does a performance marketing executive do?
A performance marketing executive runs paid ad campaigns on platforms like Google and Meta under guidance. They set up campaigns, monitor spend and results, make basic optimisations, check tracking, and report on cost and conversions. It is an entry into paid marketing, working under a specialist or manager who owns the strategy and budgets.
How do I start a career in performance marketing?
Learn Google Ads and Meta Ads, get a platform certification, and understand the key metrics like cost per click and cost per acquisition. A marketing degree helps but is not essential. Start as an executive running campaigns under a specialist, watch the numbers closely, and build a record of cutting waste and lifting results.
What is the difference between a performance marketing executive and specialist?
A performance marketing executive runs and monitors campaigns under guidance and makes basic optimisations. A specialist owns the paid strategy, allocates budgets across channels, and is accountable for return on ad spend and cost per acquisition. The executive learns the platforms first, then grows into the specialist role with experience.