| Detail | For this role |
|---|---|
| Department | Marketing |
| Level | Entry level |
| Reports to | CRM Manager |
| Direct reports | None |
| Experience | Fresher or up to 2 years in email or digital marketing |
Email Marketing Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Email Marketing Executive
Department: Marketing
Reports to: CRM Manager
Location: [City], [office, branch or site]
About the role
An Email Marketing Executive plans, builds and sends a brand's email campaigns and newsletters. They design email templates, write or brief copy, manage lists and segments, schedule sends, and track opens, clicks and conversions. The role sits in the marketing or CRM team. A good one sends emails that land in the inbox and get opened, keeps lists clean and compliant, tests and improves each campaign, and turns email into a channel that reliably drives traffic, leads and sales for the brand.
Key responsibilities
- Plan and build email campaigns and newsletters in the email marketing platform.
- Write or brief email copy and design templates that are clear and on brand.
- Manage subscriber lists, segments, consent and suppression rules correctly.
- Schedule and send campaigns at the right time for each audience.
- Test subject lines, content and send times, and improve from the results.
- Track opens, clicks, conversions and unsubscribes, and report on each campaign.
- Set up basic automated emails such as welcome and cart reminder flows.
- Keep deliverability healthy by managing sender reputation and list hygiene.
- Make sure emails render correctly across devices and email clients.
- Keep all campaigns compliant with consent and anti-spam rules.
Requirements
- Bachelor's degree in marketing, commerce or a related field
- Experience with an email marketing platform
- A digital marketing certification is an advantage
- Fresher or up to 2 years in email or digital marketing
KRAs and KPIs for a Email Marketing Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Engagement | Meet open and click rate targets across email campaigns |
| Conversions | Email campaigns drive a set number of leads or sales each period |
| Deliverability | Keep deliverability and inbox placement above the agreed level |
| List health | Lists kept clean and compliant, with unsubscribes and bounces managed |
| On time sends | Campaigns built and sent on schedule with no send errors |
| Testing | Run and act on a set number of email tests each quarter |
Skills and tools
Tools used day to day: Mailchimp or similar platform, MS Excel, Google Analytics, HTML editor, List management tools.
Reporting line and career path
Interview questions for a Email Marketing Executive
- How would you improve the open rate of a newsletter that is falling?
- How do you keep emails out of the spam folder?
- How do you segment a list for a promotional campaign?
- What do you test in an email campaign and how?
- How do you handle unsubscribes and consent correctly?
- How do you make sure an email looks right on mobile and desktop?
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What does an email marketing executive do?
An email marketing executive plans, builds and sends a brand's email campaigns and newsletters. They design templates, write or brief copy, manage lists and segments, schedule sends, and track opens, clicks and conversions. They keep lists clean and compliant and test each campaign to improve how well email drives traffic, leads and sales.
What makes an email marketing campaign successful?
A successful email campaign reaches the inbox, gets opened, and drives the action it was built for, whether a click, lead or sale. That needs a clean, consenting list, a clear subject line, useful content, and good timing. Testing subject lines and content, and watching deliverability, steadily improves results over time.
What skills does an email marketing executive need?
An email marketing executive needs email marketing platform skills, email copywriting, list segmentation and A/B testing, plus a basic grasp of deliverability and HTML email. Attention to detail is vital, since a wrong link or send can reach thousands at once. Analytics skills help them measure and improve every campaign.