| Detail | For this role |
|---|---|
| Department | Marketing |
| Level | Entry level |
| Reports to | Digital Marketing Manager |
| Direct reports | None |
| Experience | Fresher or up to 2 years in digital marketing |
Digital Marketing Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Digital Marketing Executive
Department: Marketing
Reports to: Digital Marketing Manager
Location: [City], [office, branch or site]
About the role
A Digital Marketing Executive runs a brand's day-to-day digital marketing across search, social, email and ads. They set up and manage campaigns, post and schedule content, track basic performance, and support the wider digital plan under guidance. The role is a common entry into digital marketing. A good one keeps campaigns and channels running smoothly, learns to read the data and improve results, meets deadlines across many small tasks, and grows towards owning channels and campaigns of their own.
Key responsibilities
- Set up and manage digital campaigns across search, social and email under guidance.
- Create, schedule and post content across the brand's digital channels.
- Support paid ad campaigns on Google and Meta, and monitor spend and results.
- Do basic keyword research and on-page SEO tasks for the website.
- Track campaign metrics such as clicks, leads and engagement, and prepare reports.
- Coordinate with content and design teams on digital assets.
- Manage the brand's presence on listings, profiles and review platforms.
- Help run email campaigns, newsletters and basic automation flows.
- Keep tracking and links set up correctly for campaigns.
- Learn the tools and channels to take on more responsibility.
Requirements
- Bachelor's degree in marketing, commerce or a related field
- A digital marketing certification is an advantage
- Basic knowledge of digital tools and channels
- Fresher or up to 2 years in digital marketing
KRAs and KPIs for a Digital Marketing Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Campaign execution | Campaigns and posts set up and delivered on schedule |
| Engagement | Meet targets for clicks, engagement or leads on assigned channels |
| Reporting | Accurate performance reports prepared on schedule |
| Accuracy | Campaigns, links and tracking set up correctly, with few errors |
| Responsiveness | Content and campaign requests handled within the agreed time |
| Learning | Take on a channel or campaign type independently over the period |
Skills and tools
Tools used day to day: Google Ads, Meta Ads Manager, Google Analytics, Social scheduling tools, Email marketing platform.
Reporting line and career path
Next roles: Digital Marketing Specialist, Performance Marketing Executive
Interview questions for a Digital Marketing Executive
- How would you set up a simple lead campaign on Meta for a local business?
- How do you decide what to post and when on a brand's social channels?
- What metrics would you track for a digital campaign and why?
- How do you do basic keyword research for a web page?
- A post got low engagement. How would you find out why?
- Which digital marketing tools have you learned so far?
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What does a digital marketing executive do?
A digital marketing executive runs a brand's day-to-day digital marketing across search, social, email and ads. They set up and manage campaigns, post and schedule content, track basic performance, and support the wider digital plan under guidance. It is a common entry into digital marketing, working under a manager or specialist.
How do I start a career in digital marketing?
Learn the basics of social media, Google Ads, SEO and analytics, and get a recognised certification like Google Ads or Analytics. A marketing degree helps but is not essential. Start as an executive or intern, run real campaigns, and build a record of results you can show as you move up.
What skills does a digital marketing executive need?
A digital marketing executive needs a working knowledge of social media, paid ads, SEO and email, plus analytics to track results. Attention to detail keeps campaigns and tracking correct. A willingness to learn matters most early on, since digital tools and platforms change often and the role grows fast with experience.