| Detail | For this role |
|---|---|
| Department | Pharma |
| Level | Mid level |
| Reports to | Pharma Product Manager |
| Direct reports | None |
| Experience | 2 to 4 years in pharma, field sales or product support |
Product Executive (Pharma) job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Product Executive (Pharma)
Department: Pharma
Reports to: Pharma Product Manager
Location: [City], [office, branch or site]
About the role
A Product Executive in pharma supports the product manager in running a brand or portfolio. They help build campaigns and detailing material, coordinate with the field force, gather market and prescription data, and handle the day-to-day work behind a brand. The role is a step into product management. A good one prepares accurate, on-brand material on time, keeps the field force supplied and informed, turns market data into useful summaries, and learns the therapy area and brand well enough to take on a product manager role.
Key responsibilities
- Help build brand campaigns, detailing material and visual aids for the field force.
- Coordinate with the field force on campaign rollout, feedback and requirements.
- Gather and analyse prescription, sales and market data for the brand.
- Track brand performance against targets and prepare simple reports.
- Support conferences, doctor meetings and medical education programmes across the brand's territories.
- Coordinate with medical and regulatory teams to keep material compliant.
- Manage brand inventory of promotional inputs and giveaways for the field force.
- Prepare presentations and briefs for cycle meetings and reviews.
- Track competitor brands, activity and pricing in the therapy area.
- Learn the therapy area and brand to take on more responsibility.
Requirements
- B.Pharm, BSc or life science degree, often with an MBA
- Field sales or marketing interest in pharma
- Good analytical and coordination skills
- 2 to 4 years in pharma, field sales or product support
KRAs and KPIs for a Product Executive (Pharma)
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Material delivery | Campaign and detailing material prepared accurately and on schedule |
| Field coordination | Field force supplied and briefed, with feedback gathered and acted on |
| Data analysis | Prescription and sales data analysed into useful, accurate summaries |
| Compliance | Material checked with medical and regulatory teams, with no violations |
| Event support | Conferences and doctor meetings supported without avoidable gaps |
| Learning | Build brand and therapy area knowledge to take on more |
Skills and tools
Tools used day to day: Prescription and sales data, MS PowerPoint, MS Excel, Market research reports, CRM software.
Reporting line and career path
Next roles: Pharma Product Manager, Group Product Manager
Interview questions for a Product Executive (Pharma)
- How would you prepare detailing material the field force will actually use?
- How do you analyse prescription data to spot a brand's weak areas?
- How do you coordinate a campaign rollout with the field force?
- How do you make sure brand material stays medically compliant?
- How do you track and summarise competitor activity for the manager?
- Why do you want to move into pharma product management?
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What does a product executive do in pharma?
A product executive in pharma supports the product manager in running a brand or portfolio. They help build campaigns and detailing material, coordinate with the field force, gather market and prescription data, support events, and handle the day-to-day work behind a brand. It is a common step into pharma product management.
How do you become a pharma product manager?
Many pharma product managers start in field sales as medical representatives, then move into a product executive role, often after an MBA in marketing, before becoming product managers. The product executive role builds brand, data and marketing skills. Strong therapy area knowledge and field understanding are what carry you into the manager role.
What skills does a pharma product executive need?
A pharma product executive needs campaign material preparation, data analysis and field coordination skills, plus good PowerPoint and Excel. Attention to detail keeps material accurate and compliant, and communication helps them work with the field force and medical teams. A genuine interest in the therapy area and brand strategy helps them grow.