| Detail | For this role |
|---|---|
| Department | Energy and Solar |
| Level | Entry level |
| Reports to | Sales Manager |
| Direct reports | None |
| Experience | Fresher or up to 4 years in sales |
Solar Sales Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Solar Sales Executive
Department: Energy and Solar
Reports to: Sales Manager
Location: [City], [office, branch or site]
About the role
A Solar Sales Executive sells rooftop and residential solar systems to homeowners, housing societies and small businesses. They generate leads, visit sites, explain savings and subsidies, prepare quotes, and close orders. The role reports to the Sales Manager. A good solar sales executive builds a steady pipeline of genuine leads, explains solar simply and honestly, converts site visits into orders, and hands over clean paperwork so installation and subsidy claims go smoothly.
Key responsibilities
- Generate leads through field visits, referrals, camps and digital enquiries.
- Visit customer sites to assess rooftops and understand their needs.
- Explain solar systems, savings, subsidies and financing clearly and honestly.
- Prepare quotations and system proposals suited to the customer.
- Follow up on leads and negotiate to close orders.
- Guide customers through net metering, subsidy and documentation steps.
- Coordinate with the technical team on feasibility and installation timelines.
- Handle customer questions and objections patiently and build lasting trust.
- Maintain the sales pipeline and update the CRM with every lead.
- Support after sales handover and collect referrals from happy customers.
Requirements
- Graduate in any stream
- Sales experience is an advantage
- Basic understanding of solar systems
- Fresher or up to 4 years in sales
KRAs and KPIs for a Solar Sales Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Sales target | Solar system sales meeting the monthly target in capacity or value |
| Lead generation | A set number of qualified leads added each month |
| Conversion | Site visits converted to orders at or above the target rate |
| Pipeline | Active pipeline kept above the level needed to hit the target |
| Documentation | Order and subsidy paperwork completed correctly for every sale |
| Customer satisfaction | Customer feedback and referrals meeting the target |
Skills and tools
Tools used day to day: CRM software, Quotation tools, Two wheeler or car, Subsidy and net metering forms, Smartphone.
Reporting line and career path
Next roles: Senior Sales Executive, Sales Manager, Channel Manager
Interview questions for a Solar Sales Executive
- How do you generate leads for rooftop solar in a new area?
- How do you explain solar savings and payback to a homeowner?
- How do you handle a customer who is worried about upfront cost?
- How do you guide a customer through subsidy and net metering?
- How do you keep your pipeline full and organised?
- Tell me about a difficult sale you closed and how you did it.
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What does a solar sales executive do?
A solar sales executive sells rooftop and residential solar systems to homeowners, societies and small businesses. They generate leads, visit sites, explain savings, subsidies and financing, prepare quotes, and close orders. They guide customers through net metering and subsidy steps and hand over clean paperwork so installation and subsidy claims go smoothly.
What skills does a solar sales executive need?
A solar sales executive needs strong sales and communication skills, the ability to generate and follow up leads, and enough technical understanding to explain solar systems, savings and payback honestly. Knowledge of subsidies and net metering, negotiation, and CRM use all help. Trust matters, since customers are making a significant investment.
Is solar sales a good career in India?
Solar sales is a growing career in India as rooftop solar spreads among homes, societies and businesses, supported by subsidies and net metering. It offers good earning potential through incentives and a clear path to sales management. Success depends on honest advice, steady lead generation and strong follow up to convert enquiries into orders.