| Detail | For this role |
|---|---|
| Department | Insurance |
| Level | Entry level |
| Reports to | Bancassurance Relationship Manager |
| Direct reports | None |
| Experience | Fresher or up to 2 years in sales or banking |
Bancassurance Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Bancassurance Executive
Department: Insurance
Reports to: Bancassurance Relationship Manager
Location: [City], [office, branch or site]
About the role
A Bancassurance Executive supports insurance sales at partner bank branches, generating leads, helping bank staff and assisting the relationship managers. The role reports to the Bancassurance Relationship Manager or Manager. A good bancassurance executive keeps a steady flow of leads from the branch, supports staff and customers with product basics, helps complete sales paperwork correctly, follows up pending cases, and learns the bank channel so they can grow into a relationship manager who owns branches of their own.
Key responsibilities
- Generate insurance leads from bank customers at the assigned branch.
- Support bank staff with product basics so they refer suitable customers.
- Assist relationship managers in meeting and converting referred customers.
- Help complete proposal and payment paperwork correctly for issuance.
- Follow up pending cases and documents to close sales.
- Support renewals and persistency follow up at the branch.
- Handle basic customer queries at the bank branch counter and route the rest.
- Keep lead and sales trackers updated for the branch.
- Sell suitably and follow bank and insurer conduct rules.
- Learn the bank channel and product range on the job.
Requirements
- Graduate in any stream
- Interest in insurance and banking sales
- Good spoken local language and Hindi
- Fresher or up to 2 years in sales or banking
KRAs and KPIs for a Bancassurance Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Lead generation | Leads generated at the branch against the monthly target |
| Conversion support | Supported leads converting to policies above the agreed level |
| Paperwork accuracy | Proposal paperwork error free above the agreed level |
| Pending closure | Pending cases closed within the agreed time |
| Persistency support | Renewal follow up completed above the agreed level |
| Conduct | Mis selling and conduct complaints kept near zero |
Skills and tools
Tools used day to day: CRM and lead systems, Bank partner portals, Mobile app, MS Excel, Illustration tools.
Reporting line and career path
Next roles: Bancassurance Relationship Manager, Bancassurance Manager, Insurance Sales Executive
Interview questions for a Bancassurance Executive
- How would you generate insurance leads at a bank branch?
- How do you help bank staff refer the right customers?
- How do you support a relationship manager in closing a sale?
- How do you make sure proposal paperwork is error free?
- How do you follow up a pending case to closure?
- Why do you want to start in the bancassurance channel?
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What does a Bancassurance Executive do?
A Bancassurance Executive supports insurance sales at partner bank branches. They generate leads from bank customers, help bank staff refer suitable people, assist relationship managers in closing, and complete paperwork correctly. They follow up pending cases and renewals, and learn the bank channel as an entry into bancassurance.
What is the difference between a Bancassurance Executive and Relationship Manager?
A Bancassurance Relationship Manager owns branches and sells to bank customers with a premium target. A Bancassurance Executive supports that work: generating leads, helping bank staff and completing paperwork. The executive assists and learns; the relationship manager owns the branches and the premium.
How do you become a Bancassurance Executive?
This is often an entry role for graduates interested in insurance and banking sales, and many start as freshers. Good spoken local language and Hindi help. Employers value energy, follow up and people skills, and the role can grow into a bancassurance relationship manager and manager path.