| Detail | For this role |
|---|---|
| Department | Marketing |
| Level | Entry level |
| Reports to | Brand Manager |
| Direct reports | None |
| Experience | Fresher or up to 2 years in brand or marketing |
Brand Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Brand Executive
Department: Marketing
Reports to: Brand Manager
Location: [City], [office, branch or site]
About the role
A Brand Executive supports the brand team in building and running a brand. They help plan and execute brand campaigns, keep brand guidelines followed, coordinate agencies and vendors, track brand health and competitor activity, and handle the day-to-day tasks that keep the brand consistent. The role sits under a brand manager and is a common entry into brand management. A good one keeps campaigns and material on brand and on schedule, coordinates many moving parts reliably, and learns the brand and market fast enough to take on more.
Key responsibilities
- Help plan and execute brand campaigns across channels with the brand manager and agencies.
- Coordinate creative, media and production agencies on brand deliverables and timelines.
- Keep all material consistent with brand guidelines on logo, colour, tone and messaging.
- Track brand health, sales and competitor activity, and prepare simple reports.
- Support new product launches with campaign planning and material.
- Manage brand assets, artwork and approvals for the team.
- Raise purchase orders, track budgets and follow up on vendor payments.
- Coordinate market research and share findings with the brand team.
- Check campaign material for accuracy and brand fit before it goes out.
- Learn the brand, category and consumer to support decisions better.
Requirements
- Bachelor's degree in marketing, commerce or a related field
- An MBA in marketing is an advantage
- An internship in brand or marketing is an advantage
- Fresher or up to 2 years in brand or marketing
KRAs and KPIs for a Brand Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Brand consistency | Material follows brand guidelines with few corrections needed |
| Campaign support | Brand campaigns executed on schedule with agencies coordinated |
| Reporting | Brand and competitor reports prepared accurately and on time |
| Coordination | Agencies and vendors delivered against briefs without avoidable delays |
| Budget tracking | Budgets and purchase orders tracked accurately, with timely payments |
| Learning | Take on more brand responsibility within the agreed period |
Skills and tools
Tools used day to day: MS Excel, PowerPoint, Brand asset library, Market research reports, Project tracker.
Reporting line and career path
Interview questions for a Brand Executive
- How would you keep a campaign on brand when three agencies are working on it?
- What would you look at to judge whether a brand is healthy?
- How do you coordinate agencies so a launch stays on schedule?
- How do you check material for brand consistency before it goes out?
- Which brand do you admire and what makes it strong?
- Why do you want to work in brand management?
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What does a brand executive do?
A brand executive supports the brand team in building and running a brand. They help plan and execute brand campaigns, keep brand guidelines followed, coordinate agencies and vendors, track brand health and competitors, and handle day-to-day brand tasks. It is a common entry into brand management, working under a brand manager.
How do I become a brand manager in India?
Most brand managers start as brand executives or management trainees, often after an MBA in marketing. You learn the brand, category and consumer, coordinate campaigns and agencies, and grow into owning a brand. Strong coordination, analytical thinking and a feel for consumers help you move from executive to manager over a few years.
What skills does a brand executive need?
A brand executive needs coordination, campaign execution and reporting skills, plus a good grasp of brand guidelines and agency management. Attention to detail keeps material on brand, and organisation keeps many moving parts on schedule. A curiosity about consumers and competitors helps them grow towards a brand manager role.