| Detail | For this role |
|---|---|
| Department | Education and Teaching |
| Level | Manager |
| Reports to | Regional Head |
| Direct reports | Academic Counsellor, Admission Counsellor, Front Office Executive, Accounts Executive |
| Experience | 6 to 10 years in coaching or education operations, including 2 years managing a branch or a sales team |
Centre Head (Coaching) job description template
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Job title: Centre Head (Coaching)
Department: Education and Teaching
Reports to: Regional Head
Location: [City], [office, branch or site]
About the role
A Centre Head runs one branch of a coaching institute as both a business and a place of learning. They own admission and fee targets, batch planning, faculty schedules, test operations, student results and branch costs. The Centre Head reports to the regional head and leads counsellors, batch coordinators, front office and support staff, while faculty follow their schedule. A good Centre Head fills batches, keeps lectures on time and students attending, and keeps parents informed about their child's test scores.
Key responsibilities
- Plan batches for the session, deciding courses, timings, rooms and faculty allocation from enquiry forecasts and last year's conversions.
- Drive admissions to the branch target through seminars in schools, scholarship tests, counselling sessions and follow-up on every walk-in enquiry.
- Collect fees and instalments on schedule, approve concessions within policy and chase overdue payments with parents.
- Publish the weekly lecture schedule, arrange substitute faculty for absences and compare lectures delivered with the plan.
- Run weekly and monthly tests from paper distribution and OMR scanning to results and parent messages within 48 hours.
- Review test scores by batch and subject with faculty, and start doubt sessions or extra classes for students who are slipping.
- Hold parent meetings every term and resolve complaints about fees, faculty or results within two working days.
- Keep rent, housekeeping, printing and local marketing costs within the approved monthly branch budget.
- Recruit and train counsellors and front office staff, and share faculty punctuality and feedback data with the academic head.
- Report weekly to the regional head on enquiries, admissions, collections, attendance, test scores and dropouts.
Requirements
- Graduate in any stream; an MBA or a science degree is an advantage
- Experience in coaching or school operations with admission targets
- Familiarity with JEE, NEET or other entrance exam patterns is an advantage
- 6 to 10 years in coaching or education operations, including 2 years managing a branch or a sales team
KRAs and KPIs for a Centre Head (Coaching)
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Admissions | Branch admission target met by the end of the admission season, with enquiry conversion above 30 percent |
| Fee collection | Instalments collected by the due date for at least 95 percent of students |
| Student retention | Dropouts below 5 percent of enrolled students during the session |
| Results | Selections or top scores in the target exams above last year's branch count |
| Lecture delivery | At least 98 percent of scheduled lectures held on time each month |
| Branch cost | Monthly operating expenses within the approved branch budget |
Skills and tools
Tools used day to day: Coaching institute ERP, CRM for enquiries, OMR scanner and software, MS Excel, Bulk SMS and WhatsApp messages, UPI and card fee collection.
Reporting line and career path
Next roles: Regional Head, Academic Head, Business Head
Interview questions for a Centre Head (Coaching)
- Enquiries are up but admissions are down on last year. How would you find the leak?
- Your best physics faculty member resigns in October. How do you protect the batches?
- How do you decide fee concessions without eroding the branch's revenue?
- Walk me through running a Sunday test for 800 students, from paper printing to parent messages.
- A parent demands a refund after two months because scores have not improved. How do you respond?
- What would your weekly review with the regional head look like?
Managing a Centre Head (Coaching) in ZeniaHR
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What does a centre head do in a coaching institute?
A centre head runs a coaching branch end to end. They plan batches, hit admission and fee targets, schedule faculty, run tests, track student scores, handle parents and control branch costs. They report the branch's numbers to the regional head every week and lead the counselling, front office and support teams.
What skills are needed to become a coaching centre head?
The role needs sales and admission funnel skills, batch and timetable planning, fee collection discipline, basic budgeting and the ability to run tests on a tight schedule. Just as important are people skills: counselling anxious parents, keeping faculty punctual and coaching a young counselling team to meet targets.
Who reports to a coaching centre head?
Admission and academic counsellors, front office and accounts executives, batch coordinators and support staff usually report to the centre head. Faculty often report academically to a subject head or academic head, but follow the centre head's schedule for lectures, tests and doubt sessions at that branch.