| Detail | For this role |
|---|---|
| Department | Marketing |
| Level | Entry level |
| Reports to | Marketing Manager |
| Direct reports | None |
| Experience | Fresher or up to 2 years in marketing |
Marketing Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Marketing Executive
Department: Marketing
Reports to: Marketing Manager
Location: [City], [office, branch or site]
About the role
A Marketing Executive carries out a brand's marketing activities across channels: campaigns, content, social, events and promotions. They execute the marketing plan, coordinate vendors and internal teams, track results, and handle the day-to-day work that keeps marketing running. The role is a core entry into marketing. A good one executes campaigns and activities reliably and on time, learns to read results and improve, handles many tasks across channels, and grows towards owning bigger campaigns and a senior or manager role.
Key responsibilities
- Execute marketing campaigns and activities across digital, content, social, events and offline channels.
- Create and coordinate content, creatives and material with the design and content teams.
- Manage the brand's social media presence, posting and engagement.
- Support digital and paid campaigns, and monitor their performance.
- Coordinate vendors, agencies and printers on deliverables and timelines.
- Help plan and run events, promotions and product launches.
- Track campaign results and prepare simple performance reports regularly.
- Handle day-to-day marketing tasks, requests and coordination for the team.
- Gather market and competitor information and share it with the team.
- Keep marketing activities consistent with the brand and the plan.
Requirements
- Bachelor's degree in marketing, commerce or a related field
- An MBA in marketing is an advantage
- Good communication and coordination skills
- Fresher or up to 2 years in marketing
KRAs and KPIs for a Marketing Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Execution | Marketing activities delivered on schedule across channels |
| Campaign results | Campaigns meet their engagement or lead targets on most runs |
| Content delivery | Content and creatives delivered on time and on brand |
| Vendor coordination | Vendors deliver against briefs without avoidable delays |
| Reporting | Accurate performance reports prepared on schedule |
| Learning | Take on bigger campaigns or channels over the period |
Skills and tools
Tools used day to day: MS Excel, Social scheduling tools, Google Analytics, Email marketing platform, Canva or design tools.
Reporting line and career path
Interview questions for a Marketing Executive
- How would you run a small campaign to promote a new product locally?
- How do you plan and schedule content across a brand's social channels?
- How do you coordinate a vendor to deliver on time and on brief?
- What would you track to know if a campaign worked?
- How do you handle many marketing tasks in one week?
- Which marketing channel interests you most and why?
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What does a marketing executive do?
A marketing executive carries out a brand's marketing activities across channels: campaigns, content, social, events and promotions. They execute the marketing plan, coordinate vendors and internal teams, track results, and handle the day-to-day work that keeps marketing running. It is a core entry into marketing, working under a marketing manager.
What qualifications do you need to be a marketing executive?
A bachelor's degree in marketing, commerce or a related field is the usual starting point, and an MBA in marketing helps for faster growth. More important are good communication, coordination and a willingness to learn digital tools. Many marketing executives start as freshers or after an internship and grow with hands-on experience.
What is the difference between a marketing executive and a digital marketing executive?
A marketing executive works across all channels, including offline, events and traditional marketing, as well as digital. A digital marketing executive focuses only on online channels like search, social, email and ads. In small teams the marketing executive covers everything; larger teams split out digital as a specialist role.