| Detail | For this role |
|---|---|
| Department | Marketing |
| Level | Mid level |
| Reports to | Growth Marketing Manager |
| Direct reports | None |
| Experience | 2 to 4 years in growth, performance or product marketing |
Growth Marketing Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Growth Marketing Executive
Department: Marketing
Reports to: Growth Marketing Manager
Location: [City], [office, branch or site]
About the role
A Growth Marketing Executive drives user or revenue growth through experiments across the whole funnel, from acquisition to activation, retention and referral. They form hypotheses, run rapid tests on channels, pages, offers and flows, measure the impact, and scale what works. The role sits in the marketing or growth team of a startup or digital business. A good one runs a steady stream of experiments, finds cost-effective ways to grow the numbers that matter, and works closely with product and data to turn learnings into repeatable gains.
Key responsibilities
- Map the growth funnel and find the biggest drop-offs and opportunities.
- Form growth hypotheses and design experiments to test them quickly.
- Run tests across acquisition channels, landing pages, offers and onboarding flows.
- Measure each experiment against clear metrics and decide to scale, iterate or drop.
- Optimise conversion at each funnel stage from click to activation to retention.
- Work with product and engineering on in-product growth changes.
- Manage acquisition spend and find lower-cost channels to grow.
- Build referral, viral and loyalty loops that bring users cheaply.
- Track and report growth metrics, experiments and their learnings regularly.
- Keep a backlog of experiment ideas prioritised by impact and effort.
Requirements
- Bachelor's degree in marketing, engineering, statistics or a related field
- Experience running growth or performance experiments
- Strong analytical and data skills
- 2 to 4 years in growth, performance or product marketing
KRAs and KPIs for a Growth Marketing Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Growth metric | Move the target growth metric such as signups or revenue towards its goal |
| Experiment velocity | Run a set number of experiments each month with clear results |
| Conversion | Improve conversion at priority funnel stages over the quarter |
| Acquisition cost | Reduce cost per acquisition or per signup towards target |
| Retention | Improve activation or retention rate towards the agreed goal |
| Learning | Document experiment learnings that feed the next round |
Skills and tools
Tools used day to day: Google Analytics, Mixpanel or Amplitude, Google and Meta Ads, A/B testing tools, SQL or spreadsheets.
Reporting line and career path
Next roles: Growth Marketing Manager, Head of Growth
Interview questions for a Growth Marketing Executive
- Pick a signup funnel and tell me where you would look for the biggest growth win.
- How do you design an experiment so the result is trustworthy?
- An experiment lifts signups but hurts retention. What do you do?
- How do you prioritise which experiments to run first?
- How do you find a new acquisition channel cheaply?
- Tell me about an experiment that failed and what you learned.
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What does a growth marketing executive do?
A growth marketing executive drives user or revenue growth through experiments across the whole funnel: acquisition, activation, retention and referral. They form hypotheses, run rapid tests on channels, pages, offers and flows, measure the impact, and scale what works. They work closely with product and data to turn learnings into repeatable gains.
What is the difference between growth marketing and digital marketing?
Digital marketing runs campaigns across channels like search, social and email to bring in customers. Growth marketing takes a wider, experiment-led view of the whole funnel, including product, onboarding, retention and referral, not just acquisition. Growth is about testing across the customer journey to find repeatable, cost-effective ways to grow.
What skills does a growth marketer need?
A growth marketer needs funnel analysis, experiment design, A/B testing and strong analytics, often including some SQL. They should understand both paid and organic channels and conversion optimisation. Data-driven thinking and curiosity matter most, because the role is a constant cycle of forming hypotheses, testing them and learning from the results.