| Detail | For this role |
|---|---|
| Department | Marketing |
| Level | Mid level |
| Reports to | Marketing Manager |
| Direct reports | None |
| Experience | 2 to 4 years in marketing communications or a related role |
Marketing Communications Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Marketing Communications Executive
Department: Marketing
Reports to: Marketing Manager
Location: [City], [office, branch or site]
About the role
A Marketing Communications Executive manages the messaging and materials that carry a brand to its market. They write and coordinate brochures, ads, emailers, presentations, website copy and campaign messaging, and keep everything consistent with the brand's positioning. The role sits in the marketing team and works with design, digital and agencies. A good one keeps a steady flow of clear, on-brand communication going out across channels, coordinates vendors and internal teams smoothly, and makes sure every piece says the right thing to the right audience.
Key responsibilities
- Write and edit marketing collateral such as brochures, emailers, ads, presentations and website copy in the brand's voice.
- Coordinate campaign messaging across print, digital, social and email so the story stays consistent everywhere.
- Brief and manage design, video and print vendors, and review their work against the brief and brand guidelines.
- Keep a library of approved messaging, templates and brand assets that teams can reuse.
- Support product launches and campaigns with the right communication material on time.
- Proofread and fact-check all material before it goes out to customers or partners.
- Coordinate with the digital team on website, social and email content and calendars.
- Track how communication pieces perform and gather feedback to improve the next round.
- Manage the communication budget and timelines for each project or campaign.
- Make sure all material follows brand guidelines and any legal or disclosure requirements.
Requirements
- Bachelor's degree in marketing, mass communication, English or a related field
- Strong writing and coordination skills
- An MBA in marketing is an advantage
- 2 to 4 years in marketing communications or a related role
KRAs and KPIs for a Marketing Communications Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Message consistency | All material follows brand voice and guidelines, checked on a sample each month |
| On time delivery | Campaign and collateral material delivered by the agreed date for most projects |
| Quality | Material goes out with no factual, spelling or brand errors in most cases |
| Vendor management | Design and print vendors deliver on brief, on time and within budget |
| Launch support | Every launch and campaign has its communication material ready before go-live |
| Budget control | Communication projects kept within the approved budget |
Skills and tools
Tools used day to day: MS Office, Canva or design tools, Email marketing platform, Project tracker, Brand asset library.
Reporting line and career path
Next roles: Marketing Communications Manager, Marketing Manager
Interview questions for a Marketing Communications Executive
- How do you keep a campaign's message consistent across a brochure, an emailer and a social post?
- How do you brief a design vendor so you get what you need the first time?
- You have three campaign deliverables due the same week. How do you plan them?
- How do you check a piece of material before it goes out to customers?
- How do you keep brand guidelines followed when many people create material?
- Tell me about a launch you supported and the material you prepared.
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What does a marketing communications executive do?
A marketing communications executive manages the messaging and materials that carry a brand to its market. They write and coordinate brochures, ads, emailers, presentations, website copy and campaign messaging, brief vendors, and keep everything consistent with the brand's positioning. They make sure the right message reaches the right audience across every channel.
What is the difference between marketing communications and corporate communications?
Marketing communications focuses on promoting products and the brand to customers: campaigns, collateral and messaging. Corporate communications focuses on the company's reputation and relationships: media, employees and leadership messaging. Marketing communications sells; corporate communications builds trust. The two overlap on launches but serve different goals.
What skills does a marketing communications executive need?
A marketing communications executive needs strong marketing writing, brand messaging and proofreading skills, plus vendor and project coordination. Attention to detail matters, since material goes out to customers and partners. They also need to juggle several deliverables at once and keep everything consistent with brand guidelines across channels.