| Detail | For this role |
|---|---|
| Department | Marketing |
| Level | Manager |
| Reports to | Head of Marketing |
| Direct reports | Marketing Communications Executive, Graphic Designer, Copywriter |
| Experience | 6 to 10 years in marketing communications, advertising or agency servicing |
Marketing Communications Manager job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Marketing Communications Manager
Department: Marketing
Reports to: Head of Marketing
Location: [City], [office, branch or site]
About the role
A Marketing Communications Manager makes sure everything a company says to customers and partners is clear, consistent and delivered on time. They manage advertising, brochures and catalogues, website copy, trade show material, newsletters and sales collateral, working with creative agencies, printers and internal teams. The role is common in B2B, industrial, healthcare, real estate and education businesses. It differs from brand management because it runs the communication machinery across products rather than owning one brand's commercial results.
Key responsibilities
- Build the yearly communication plan by product and audience, covering advertising, collateral, website, events and newsletters.
- Write or approve key messages, product descriptions and campaign copy so that tone and claims stay consistent.
- Brief the creative agency or in-house designers, review drafts against brand guidelines and approve final artwork.
- Produce and update brochures, catalogues, product data sheets, presentations and videos for sales and dealer teams.
- Manage print production with vendors, including quotes, paper specifications, proofs and delivery to branches.
- Plan exhibition stalls, standees, signage and giveaways for trade shows, product launches and dealer meets.
- Keep the website and social channels updated with current product information, news and case studies.
- Run the customer and dealer newsletter, including content, design, mailing lists and performance tracking.
- Maintain the brand asset library of logos, templates, images and approved copy so teams stop creating their own versions.
- Control the communications budget, compare vendor quotes and track spend by campaign and product.
Requirements
- Graduate or postgraduate degree in mass communication, marketing or advertising
- An MBA in Marketing is an advantage
- Working knowledge of design and print processes
- 6 to 10 years in marketing communications, advertising or agency servicing
KRAs and KPIs for a Marketing Communications Manager
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| On-time delivery | At least 95 percent of collateral and campaign material delivered by the requested date |
| Brand consistency | Zero off-brand material found in quarterly audits of branches, dealers and websites |
| Cost control | Communication spend within budget, with three quotes on file for every job above the set value |
| Collateral coverage | Current collateral available for every active product in all required languages |
| Newsletter engagement | Newsletter open and click rates at or above the agreed baseline each quarter |
| Agency turnaround | First drafts received within the agreed turnaround time for at least 90 percent of briefs |
Skills and tools
Tools used day to day: Adobe Acrobat for proofing, Canva or Adobe Express, WordPress or another website CMS, Email marketing platform, MS Office, Digital asset management tool.
Reporting line and career path
Next roles: Head of Brand, Head of Marketing, Corporate Communications Manager
Interview questions for a Marketing Communications Manager
- Sales wants a new brochure in three days for a big client. How do you manage it without skipping approvals?
- How do you check a print proof before signing it off?
- Show us a piece of collateral you rewrote. What did you change, and why?
- How do you stop branches and dealers from making their own off-brand posters?
- What would you look for when choosing a new creative agency?
- How do you keep a product catalogue accurate when specifications change often?
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What does a marketing communications manager do?
A marketing communications manager runs the material a company uses to talk to customers and partners: advertising, brochures, catalogues, website content, exhibition material and newsletters. They write or approve messages, brief agencies and designers, manage print vendors and keep every piece consistent with the brand.
What is the difference between marketing communications and brand management?
Brand management owns a brand's strategy and commercial results, such as sales, share and margin. Marketing communications produces and controls the messages and materials across products and channels. In B2B companies one marcom manager often supports several product or brand managers.
What does marcom mean?
Marcom is short for marketing communications. It covers every way a company communicates with its market, including advertising, collateral, support for public relations, digital content, events and direct mail. A marcom manager coordinates all of these so that customers hear one consistent message.