| Detail | For this role |
|---|---|
| Department | Marketing |
| Level | Mid level |
| Reports to | Corporate Communications Manager |
| Direct reports | None |
| Experience | 2 to 5 years in corporate communications, PR or journalism |
Corporate Communications Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Corporate Communications Executive
Department: Marketing
Reports to: Corporate Communications Manager
Location: [City], [office, branch or site]
About the role
A Corporate Communications Executive manages how a company communicates with employees, media, partners and the public. They write press releases, internal announcements, newsletters and leadership messages, handle media queries, and help protect the company's reputation. The role sits in the communications or marketing team. A good one keeps internal and external messaging clear, consistent and on time, builds useful media relationships, supports leadership with well-written communication, and helps the company respond calmly and correctly when something sensitive comes up.
Key responsibilities
- Write press releases, media notes, internal announcements and newsletters.
- Handle media queries and coordinate interviews and quotes with spokespeople.
- Draft speeches, leadership messages and presentations for the management team.
- Plan and run internal communication so employees hear key news clearly.
- Build and maintain relationships with journalists and media contacts.
- Keep messaging consistent with the company's positioning and values.
- Support crisis and issue communication with prepared, approved responses.
- Coordinate communication for company events, launches and public announcements.
- Monitor media and news coverage of the company and its sector.
- Maintain communication templates, media contact lists and message archives.
Requirements
- Bachelor's or master's degree in mass communication, journalism, English or PR
- Strong writing and editing samples
- Media or PR experience is an advantage
- 2 to 5 years in corporate communications, PR or journalism
KRAs and KPIs for a Corporate Communications Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Media coverage | Secure a set number of positive media placements each quarter |
| Timeliness | Press releases and internal messages issued on schedule |
| Message consistency | External and internal communication stays on message, checked on a sample |
| Media relationships | Build and keep active media contacts across the sector |
| Internal reach | Key announcements reach and are understood by staff, per feedback |
| Issue response | Sensitive queries answered with approved responses within the agreed time |
Skills and tools
Tools used day to day: MS Office, Media monitoring tools, Email and newsletter tools, Press distribution services, Intranet or internal comms platforms.
Reporting line and career path
Next roles: Corporate Communications Manager, Head of Communications
Interview questions for a Corporate Communications Executive
- Write the opening of a press release for a company opening a new plant in Gujarat.
- A journalist asks about a sensitive issue. How do you respond?
- How do you make an internal announcement that employees actually read and understand?
- How do you build a relationship with a journalist over time?
- How do you keep messaging consistent across internal and external channels?
- How do you support leadership with a speech or message under time pressure?
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What does a corporate communications executive do?
A corporate communications executive manages how a company communicates with employees, media, partners and the public. They write press releases, internal announcements, newsletters and leadership messages, handle media queries, and help protect the company's reputation. They keep internal and external messaging clear and consistent and support leadership with well-written communication.
What is the difference between corporate communications and marketing?
Marketing promotes products and drives sales. Corporate communications manages the company's reputation and relationships: media, employees, leadership messaging and issue response. Marketing sells the product; communications builds trust in the company. The two overlap on launches and campaigns but have different goals and audiences.
What skills does a corporate communications executive need?
A corporate communications executive needs strong corporate and press release writing, media relations, and internal communication skills. Editing, reputation awareness and discretion are important, especially when handling sensitive issues. Clear, calm communication matters, since the role often supports leadership and represents the company to journalists and staff.