| Detail | For this role |
|---|---|
| Department | E-commerce |
| Level | Mid level |
| Reports to | Marketplace Manager |
| Direct reports | None |
| Experience | 2 to 5 years in marketplace or account management |
Marketplace Account Manager job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Marketplace Account Manager
Department: E-commerce
Reports to: Marketplace Manager
Location: [City], [office, branch or site]
About the role
A Marketplace Account Manager manages a set of seller or brand accounts on a marketplace, helping them grow while meeting platform standards. They guide sellers on listings, pricing, ads and inventory, track their performance, and resolve their issues. The role reports to the Marketplace Manager. A good marketplace account manager grows the accounts they own, keeps sellers active and compliant, gives practical advice that lifts sales, and becomes the trusted point of contact who removes obstacles between the seller and the platform.
Key responsibilities
- Manage a portfolio of seller or brand accounts and own their growth.
- Guide sellers on listings, pricing, content and buy box to improve sales.
- Advise sellers on advertising and promotions to grow visibility and orders.
- Track account performance, sales and health and act on issues.
- Plan with sellers for platform sale events and stock readiness.
- Resolve account issues, claims and policy warnings with the platform.
- Keep sellers compliant with platform policies and quality standards.
- Build strong relationships and regular reviews with the accounts.
- Identify growth opportunities in selection, pricing and ads for each account.
- Report account performance and plans to the marketplace manager.
Requirements
- Graduate in any stream
- Experience in marketplace or account management
- Strong Excel and platform skills
- 2 to 5 years in marketplace or account management
KRAs and KPIs for a Marketplace Account Manager
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Account growth | Managed accounts meeting their combined sales growth target |
| Account health | Accounts kept within platform health and policy limits |
| Seller activation | Managed sellers kept active and selling above the target |
| Sale events | Managed accounts ready and performing to plan for sale events |
| Issue resolution | Account issues and claims resolved within the target time |
| Ad performance | Account advertising returning within the target cost of sale |
Skills and tools
Tools used day to day: Marketplace seller consoles, Marketplace ads console, MS Excel, Account performance reports, CRM.
Reporting line and career path
Next roles: Senior Account Manager, Marketplace Manager, Category Manager
Interview questions for a Marketplace Account Manager
- How do you grow a seller account that has stopped growing?
- How do you advise a seller on pricing and winning the buy box?
- How do you help a seller prepare for a big sale event?
- How do you handle an account that is close to a policy strike?
- How do you build trust with a seller who is frustrated with the platform?
- Tell me about an account you grew and how you did it.
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What does a marketplace account manager do?
A marketplace account manager manages a set of seller or brand accounts on a marketplace. They guide sellers on listings, pricing, ads and inventory, track their performance, and resolve their issues. They grow the accounts they own, keep sellers active and compliant, and become the trusted contact who removes obstacles between the seller and the platform.
What is the difference between an account manager and a marketplace manager?
A marketplace account manager looks after a set of specific accounts, helping each grow and stay compliant. A marketplace manager owns the whole marketplace business, setting strategy and managing listings, ads, inventory and account health across the platform. The account manager focuses on relationships and growth for their portfolio.
What skills does a marketplace account manager need?
A marketplace account manager needs account management and relationship skills, plus practical knowledge of listings, pricing, the buy box, advertising and platform policies. Tracking performance, resolving issues quickly, and advising sellers on how to grow are central. Good Excel and communication skills help turn account data into advice sellers act on.