| Detail | For this role |
|---|---|
| Department | E-commerce |
| Level | Manager |
| Reports to | Head of E-commerce |
| Direct reports | Marketplace Account Manager, Marketplace Ads Specialist, Marketplace Executive |
| Experience | 4 to 8 years in marketplace or e-commerce |
Marketplace Manager job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Marketplace Manager
Department: E-commerce
Reports to: Head of E-commerce
Location: [City], [office, branch or site]
About the role
A Marketplace Manager grows a brand's or seller's business on marketplaces such as Amazon and Flipkart. They manage listings, pricing, ads, inventory and account health across platforms, and hit sales and profitability targets. The role reports to the Head of E-commerce. A good marketplace manager grows marketplace sales profitably, keeps listings and account health strong, runs ads that return well, plans sharply for platform sale events, and stays on the right side of each marketplace's rules and metrics.
Key responsibilities
- Manage the brand's presence, listings and content across marketplaces.
- Set pricing and buy box strategy to win sales while protecting margin.
- Plan and manage marketplace advertising to grow sales at an acceptable cost.
- Plan inventory and replenishment to avoid stock outs and platform penalties.
- Keep account health, ratings and policy compliance strong on each platform.
- Plan and execute for platform sale events such as festival sales.
- Track sales, margin, ad cost and returns across marketplaces and act on them.
- Resolve platform issues, claims and account warnings quickly with the platform.
- Coordinate with operations for fulfilment models like FBA and self ship.
- Report marketplace performance and plans to the head of e-commerce.
Requirements
- Graduate, MBA is an advantage
- Experience selling on major marketplaces
- Strong Excel and platform skills
- 4 to 8 years in marketplace or e-commerce
KRAs and KPIs for a Marketplace Manager
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Marketplace sales | Marketplace sales meeting the monthly target across platforms |
| Profitability | Marketplace contribution margin kept at or above the target |
| Ad efficiency | Advertising cost of sale kept within the target while growing sales |
| Account health | Account health and policy metrics kept within safe limits on each platform |
| Availability | Stock outs on key listings held below the target |
| Sale events | Sale event sales meeting the plan on key platforms |
Skills and tools
Tools used day to day: Amazon Seller Central, Flipkart Seller Hub, Marketplace ads consoles, MS Excel and analytics, Inventory tools.
Reporting line and career path
Next roles: Senior Marketplace Manager, Head of E-commerce, Business Head
Interview questions for a Marketplace Manager
- How do you win the buy box while protecting your margin?
- How do you plan advertising to grow sales at an acceptable cost?
- How do you plan inventory for a big platform sale event?
- How do you protect account health and avoid policy strikes?
- How do you decide between fulfilment models like FBA and self ship?
- Tell me about how you grew sales on a marketplace.
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What does a marketplace manager do?
A marketplace manager grows a brand's or seller's business on marketplaces such as Amazon and Flipkart. They manage listings, pricing, ads, inventory and account health across platforms and hit sales and profitability targets. They run ads that return well, plan for platform sale events, and stay on the right side of each marketplace's rules.
What skills does a marketplace manager need?
A marketplace manager needs to know how major marketplaces work, including listings, the buy box, advertising and account health metrics. Skills in pricing, inventory planning, ad management and analytics are central. Sharp planning for platform sale events and quick problem solving on claims and policy issues keep the business healthy and growing.
What qualifications do you need to be a marketplace manager?
Most marketplace managers are graduates, and an MBA is an advantage. Employers value hands on experience selling on major marketplaces, strong Excel and platform skills, and an understanding of ads, inventory and account health. A track record of growing marketplace sales profitably while keeping account metrics healthy helps you stand out.