| Detail | For this role |
|---|---|
| Department | E-commerce |
| Level | Mid level |
| Reports to | E-commerce Manager |
| Direct reports | None |
| Experience | 2 to 5 years in merchandising or e-commerce |
Online Merchandising Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Online Merchandising Executive
Department: E-commerce
Reports to: E-commerce Manager
Location: [City], [office, branch or site]
About the role
An Online Merchandising Executive decides how products are presented and placed on an online store so customers find and buy them. They manage product placement, banners, search results and category pages, and run merchandising for offers and sale events. The role reports to the E-commerce Manager. A good online merchandising executive makes the store easy to shop and the right products easy to find, lifts conversion through smart placement and content, and keeps the site looking sharp and current for every offer and season.
Key responsibilities
- Manage product placement, sorting and category pages so key products are seen.
- Set up and schedule banners, offers and campaign pages on the store.
- Tune on site search and filters so customers find products easily.
- Merchandise for sale events, seasons and new launches across the store.
- Improve listing images, content and A plus content for conversion.
- Analyse browse and conversion data to guide placement decisions.
- Coordinate with category and marketing on featured products and offers.
- Check the store front for errors, broken links and stock issues.
- Run cross sell and related product placements to lift basket size.
- Keep the store visually consistent and on brand across pages.
Requirements
- Graduate in any stream
- E-commerce or retail merchandising experience
- Good Excel and platform skills
- 2 to 5 years in merchandising or e-commerce
KRAs and KPIs for a Online Merchandising Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Conversion | Conversion on merchandised pages improved against the target |
| Findability | Search and browse to product rate improved against the target |
| Campaign readiness | Banners and campaign pages live correctly and on time for every offer |
| Content quality | Listing images and content meeting the quality standard for key products |
| Basket size | Cross sell placements lifting average basket size against target |
| Store accuracy | Store front errors and broken links kept within the target |
Skills and tools
Tools used day to day: E-commerce platform admin, Banner and CMS tools, MS Excel and analytics, On site search tools, Image and content tools.
Reporting line and career path
Next roles: Senior Merchandising Executive, E-commerce Manager, Category Specialist
Interview questions for a Online Merchandising Executive
- How do you decide which products to feature on a category page?
- How do you set up merchandising for a big sale event?
- How do you improve on site search so customers find products?
- How do you use browse and conversion data in your placement decisions?
- How do you lift average basket size through merchandising?
- Tell me about a merchandising change that improved conversion.
Managing a Online Merchandising Executive in ZeniaHR
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What does an online merchandising executive do?
An online merchandising executive decides how products are presented and placed on an online store so customers find and buy them. They manage product placement, banners, search results and category pages, and run merchandising for offers and sale events. They make the store easy to shop and lift conversion through smart placement and content.
What skills does an online merchandising executive need?
An online merchandising executive needs an eye for how a store looks and shops, skill with the platform's placement, banner and search tools, and the ability to read browse and conversion data. Coordinating with category and marketing, keeping content sharp, and setting up campaigns accurately and on time are all central to the role.
What is the difference between merchandising and category management?
Category management owns the commercials of a category: assortment, pricing, margin and vendors. Online merchandising owns how products are presented and placed on the store: placement, banners, search and content. They work closely, with the category deciding what to sell and merchandising deciding how it is shown to lift conversion.