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Automobile Dealership · Mid level

Service Advisor job description

A Service Advisor is the customer facing point of the workshop. They receive the vehicle, understand the complaint, prepare the estimate, get approvals, keep the customer updated and hand the vehicle back explaining the work done. The role reports to the Workshop Manager. A good service advisor sets clear expectations, wins trust with honest estimates, brings in the right additional work without over selling, keeps the customer informed through the day, and delivers the vehicle on time and clean so the customer comes back and rates the service well.

DetailFor this role
DepartmentAutomobile Dealership
LevelMid level
Reports toWorkshop Manager
Direct reportsNone
Experience2 to 5 years as a service advisor or technician

Service Advisor job description template

Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.

Job title: Service Advisor

Department: Automobile Dealership

Reports to: Workshop Manager

Location: [City], [office, branch or site]

About the role

A Service Advisor is the customer facing point of the workshop. They receive the vehicle, understand the complaint, prepare the estimate, get approvals, keep the customer updated and hand the vehicle back explaining the work done. The role reports to the Workshop Manager. A good service advisor sets clear expectations, wins trust with honest estimates, brings in the right additional work without over selling, keeps the customer informed through the day, and delivers the vehicle on time and clean so the customer comes back and rates the service well.

Key responsibilities

  • Receive vehicles at service reception and record the customer complaint and history.
  • Inspect the vehicle with the customer and prepare an honest, clear repair estimate.
  • Get customer approval for the work and for any additional jobs found during service.
  • Open the job card and hand it to the workshop with clear instructions.
  • Keep the customer updated on progress, extra work and revised delivery time.
  • Recommend genuine additional and value added service without over selling.
  • Check the finished job and vehicle cleanliness before delivery.
  • Explain the work done and the bill to the customer at delivery.
  • Follow up after service and address any concern the customer raises.
  • Meet labour revenue and satisfaction targets for the assigned customers.

Requirements

  • Diploma in automobile or mechanical engineering
  • Manufacturer service advisor training is an advantage
  • Good spoken Hindi, English and the local language
  • 2 to 5 years as a service advisor or technician

KRAs and KPIs for a Service Advisor

Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.

Key result areaHow to measure it
Labour revenueLabour and service revenue per vehicle above the agreed target
Customer satisfactionService satisfaction score for assigned customers above benchmark
Estimate accuracyFinal bill within the agreed variance of the estimate
Additional jobsGenuine additional job conversion above the agreed level
On time deliveryVehicles delivered by the promised time above the agreed level
Follow upPost service follow up completed for assigned customers

Skills and tools

Vehicle receptionRepair estimationCustomer handlingUpselling with honestyJob card managementProduct knowledgeDealer management systemCommunicationPatienceCoordination

Tools used day to day: Dealer management system, Diagnostic scan tools, Estimation software, Tablet or terminal, Billing software.

Reporting line and career path

Workshop ManagerService Advisor
Moves up from: Auto Technician, Trainee Service Advisor, Customer Relations Executive
Next roles: Workshop Supervisor, Workshop Manager, Service Manager

Interview questions for a Service Advisor

  1. How do you build trust with a customer while preparing an estimate?
  2. How do you recommend extra work without seeming to over sell?
  3. How do you handle a customer whose bill went above the estimate?
  4. How do you keep a customer updated when a job runs longer than promised?
  5. How do you balance labour revenue targets with honest advice?
  6. What do you check before you deliver a vehicle to the customer?

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Frequently asked questions

What does a Service Advisor do?

A Service Advisor is the customer facing point of the workshop. They receive the vehicle, understand the complaint, prepare an estimate, get approvals, keep the customer updated and deliver the vehicle explaining the work done. They recommend genuine additional work, meet labour revenue targets and keep service satisfaction high.

What is the difference between a Service Advisor and an Auto Technician?

An Auto Technician does the actual repair and service work on the vehicle. A Service Advisor handles the customer: reception, estimate, approvals, updates and delivery. The advisor translates between the customer and the workshop, while the technician fixes the vehicle behind the scenes.

What qualifications does a Service Advisor need?

Most roles ask for a diploma in automobile or mechanical engineering, and many advisors start as technicians. Manufacturer service advisor training helps, along with fluent Hindi, English and the local language, since the advisor spends the day explaining work and costs to a range of customers.