| Detail | For this role |
|---|---|
| Department | Automobile Dealership |
| Level | Entry level |
| Reports to | Dealership Sales Manager |
| Direct reports | None |
| Experience | Fresher or up to 3 years in sales |
Two Wheeler Sales Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Two Wheeler Sales Executive
Department: Automobile Dealership
Reports to: Dealership Sales Manager
Location: [City], [office, branch or site]
About the role
A Two Wheeler Sales Executive sells motorcycles and scooters, often to first time and price conscious buyers, at high volume. The role reports to the Dealership Sales Manager. A good two wheeler sales executive handles a busy showroom floor, matches the right model to the buyer budget, gives a confident test ride, arranges easy finance, closes quickly, completes booking and registration cleanly, and keeps the numbers up day after day while giving each buyer a friendly, honest experience.
Key responsibilities
- Attend showroom walk ins and enquiries and understand the buyer budget and use.
- Recommend the right motorcycle or scooter model and explain its value.
- Give test rides and answer questions to build buyer confidence.
- Arrange finance and down payment options for first time and salaried buyers.
- Prepare quotations and close deals at the agreed price and offers.
- Complete the booking, documentation and vehicle registration steps without errors.
- Deliver the vehicle on the promised date with a friendly handover.
- Follow up leads and past enquiries to convert them to bookings.
- Keep the daily pipeline and enquiry records updated honestly.
- Follow up after delivery to confirm satisfaction and gather buyer referrals.
Requirements
- School pass or graduate in any stream
- Good spoken local language and Hindi
- A valid two wheeler licence
- Fresher or up to 3 years in sales
KRAs and KPIs for a Two Wheeler Sales Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Units sold | Monthly two wheeler sales units target achieved on average |
| Conversion | Enquiry to booking conversion above the agreed level |
| Finance attach | Share of sales financed above the agreed level |
| Test ride ratio | Test rides given per enquiry above the agreed level |
| Customer satisfaction | Sales satisfaction score for own customers above benchmark |
| Referrals | Bookings from referrals above the agreed level |
Skills and tools
Tools used day to day: CRM or lead tools, Dealer management system, Finance calculators, Demo vehicles, POS billing.
Reporting line and career path
Next roles: Sales Team Leader, Dealership Sales Manager, Car Sales Executive
Interview questions for a Two Wheeler Sales Executive
- How do you match the right two wheeler to a buyer budget?
- How do you give a test ride that helps a first time buyer decide?
- How do you help a buyer arrange finance and down payment?
- How do you keep your numbers up on a high volume floor?
- How do you follow up a lead who is still comparing models?
- How do you turn a happy buyer into referrals?
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What does a Two Wheeler Sales Executive do?
A Two Wheeler Sales Executive sells motorcycles and scooters, often to first time buyers at high volume. They attend enquiries, recommend the right model, give test rides, arrange finance, close deals and complete booking and delivery. They follow up leads and past enquiries and keep the daily numbers up.
What is the difference between a Two Wheeler and a Car Sales Executive?
Both sell vehicles, but two wheeler sales run at higher volume, lower ticket size and quicker decisions, with many first time buyers. Car sales involve higher ticket, more finance and exchange, and longer consideration. The two wheeler role rewards energy and speed on a busy floor.
How do you become a Two Wheeler Sales Executive?
This is often an entry level sales role open to school pass or graduate candidates with a two wheeler licence, and many start as freshers. Fluency in the local language and Hindi helps a lot. Employers value energy, friendliness, product knowledge and the drive to close on a high volume floor.