| Detail | For this role |
|---|---|
| Department | Sales and Business Development |
| Level | Entry level |
| Reports to | Area Sales Manager |
| Direct reports | None |
| Experience | Fresher or up to 3 years in van or field sales |
Van Sales Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Van Sales Executive
Department: Sales and Business Development
Reports to: Area Sales Manager
Location: [City], [office, branch or site]
About the role
A Van Sales Executive sells and delivers products directly from a stocked van to retail outlets, combining selling, on the spot delivery and cash collection on a fixed route. They load the van, visit outlets, sell from ready stock, collect payment and settle the van's stock and cash each day. A good van sales executive maximises route sales, keeps stock and cash accurate and serves outlets reliably. The role reports to a sales officer or area manager in FMCG distribution.
Key responsibilities
- Load the van with the right stock mix for the route before starting.
- Visit outlets on the fixed route and sell from ready stock in the van.
- Deliver products on the spot and collect cash or payment at the outlet.
- Ensure availability and display of the range at each outlet on the route.
- Push new products and schemes and drive their uptake with retailers.
- Add new outlets along the route and grow order sizes.
- Reconcile van stock and cash accurately at the end of each day.
- Handle returns, damages and near expiry stock as per policy.
- Record sales, stock and payments accurately in the sales app.
- Report route sales, stock and market feedback to the reporting manager.
Requirements
- Higher secondary or graduate in any discipline
- Field or van sales experience is preferred
- A driving licence where the role requires driving
- Fresher or up to 3 years in van or field sales
KRAs and KPIs for a Van Sales Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Route sales | Van route sales meet the assigned daily and monthly target |
| Coverage | Outlets on the route covered per the plan each day |
| Stock accuracy | Van stock reconciled daily with variance kept minimal |
| Cash accuracy | Cash collected and deposited accurately with no shortfall |
| Range selling | Focus products sold across the target share of outlets |
| New outlets | New outlets added on the route as per the plan |
Skills and tools
Tools used day to day: Sales van, Handheld or sales app, Smartphone, Cash box, Invoice printer.
Reporting line and career path
Next roles: Sales Officer, Territory Sales Officer, Area Sales Officer
Interview questions for a Van Sales Executive
- How do you decide the stock mix to load for your route?
- How do you sell from ready stock at an outlet?
- How do you reconcile your van stock and cash at day end?
- How do you handle a shortfall in cash or stock?
- How do you push a new product from the van?
- Tell me about how you grew sales on a van route.
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What does a van sales executive do?
A van sales executive sells and delivers products directly from a stocked van to retail outlets on a fixed route. They load the van, visit outlets, sell from ready stock, deliver on the spot and collect payment. They ensure availability, push schemes, add outlets, and reconcile the van's stock and cash accurately at the end of each day.
What is van sales in FMCG?
Van sales, also called ready stock selling, is a distribution model where the salesperson carries stock in a van and sells and delivers to outlets in one visit, collecting cash on the spot. It suits fast moving products and areas where immediate delivery helps. It combines selling, delivery and cash handling in a single route role.
What skills does a van sales executive need?
They need field selling and route coverage skills, plus careful cash handling and stock reconciliation, since they manage the van's money and goods daily. Honesty and accuracy are essential. Building retailer relationships, pushing the range and schemes, and adding outlets grow the route. A driving licence is needed where the role includes driving the van.