Training in media and advertising agencies

Platform certifications for digital teams

Performance marketers and media buyers often hold certifications from ad platforms such as Google Ads or Meta, and clients sometimes ask how many certified people are on their account. These certifications expire and must be renewed. Add each certification as an external program carrying its validity in months, and file the certificate in the employee's documents along with the date it lapses. A monthly look at upcoming expiries lets team leads plan renewal time before a client review.

Advertising codes, disclosures and brand safety

Everyone who writes copy or runs influencer campaigns should understand the advertising self-regulation codes that apply in India, including the ASCI guidelines on misleading claims and influencer disclosures, along with the client's own brand safety rules. Run this as a mandatory program with a validity of 12 months, plus a refresher whenever the guidelines change. Recorded completion lets the agency show a client that its team was trained if a campaign is ever questioned.

Tools and craft

Designers, editors and motion artists need time to learn new features in their design and editing tools, and juniors need structured craft training in typography, layout, storytelling and editing rhythm. Run internal sessions led by senior creatives as classroom programs with hours, and record external courses as external programs. Course fees the agency pays are reimbursed through payroll: HR enters the approved amount as a reimbursement input, because ZeniaHR has no expense claim workflow.

Mandatory basics: confidentiality and POSH

Client confidentiality training should cover unreleased products, sharing work in progress, social media posts by staff and handling client data. POSH awareness matters in agencies, where late nights, shoots and events blur the line between work and social settings; every workplace with 10 or more employees must constitute an Internal Committee, and people should know how to reach it. Set both as mandatory programs, enrol every joiner in the first month, and use the compliance view per program to follow up.

How to set it up in ZeniaHR

1. Create external programs for ad platform certifications with their validity, and upload certificates with expiry dates.
2. Create a mandatory program on advertising codes and influencer disclosure with a 12-month validity.
3. Run internal craft sessions as classroom programs with hours, led by senior creatives.
4. Set confidentiality and POSH awareness as mandatory programs and enrol every joiner in the first month.
5. Every quarter, and ahead of big client reviews, check each program's completion list.

Read more about learning and training in ZeniaHR.

Roles this applies to

Frequently asked questions