| Detail | For this role |
|---|---|
| Department | Marketing |
| Level | Entry level |
| Reports to | Marketing Manager |
| Direct reports | None |
| Experience | Fresher or up to 2 years in a marketing or administrative role |
Marketing Assistant job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Marketing Assistant
Department: Marketing
Reports to: Marketing Manager
Location: [City], [office, branch or site]
About the role
A Marketing Assistant supports the marketing team with the administrative and coordination work that keeps campaigns and projects running. They schedule tasks, maintain trackers and reports, coordinate vendors, handle purchase orders and payments, and help with content, events and data entry. The role is an entry into marketing. A good one keeps the team organised and on schedule, handles routine tasks accurately without being chased, learns the work quickly, and frees up the marketers to focus on strategy and execution.
Key responsibilities
- Maintain marketing trackers, calendars and reports, and keep them up to date for the team.
- Coordinate tasks and timelines across the marketing team and with other departments.
- Raise purchase orders, track budgets and follow up on vendor payments.
- Coordinate vendors and agencies on deliverables, and chase pending items.
- Help prepare presentations, reports and marketing material for the team.
- Handle data entry, lists and basic reporting for campaigns.
- Support events, campaigns and shoots with logistics and coordination.
- Organise marketing assets, files and approvals for the team.
- Schedule meetings, take notes and follow up on action points.
- Learn the tools and processes to take on more marketing tasks.
Requirements
- Bachelor's degree in marketing, commerce or any field
- Good communication and organisation skills
- Basic knowledge of office software
- Fresher or up to 2 years in a marketing or administrative role
KRAs and KPIs for a Marketing Assistant
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Coordination | Trackers and timelines kept current, with tasks followed up reliably |
| Accuracy | Reports, data and paperwork prepared with few errors |
| Responsiveness | Team requests handled within the agreed time |
| Vendor follow-up | Purchase orders, payments and deliverables tracked and chased on time |
| Support quality | Events and campaigns supported without avoidable coordination gaps |
| Learning | Take on more marketing tasks over the period |
Skills and tools
Tools used day to day: MS Excel, PowerPoint, Email and calendar, Project tracker, Basic design tools.
Reporting line and career path
Interview questions for a Marketing Assistant
- How would you keep track of tasks and deadlines for a busy marketing team?
- A vendor has not delivered and the deadline is near. What do you do?
- How do you prepare a clear report or presentation from raw data?
- How do you prioritise when several people give you tasks at once?
- How do you keep marketing files and assets organised for the team?
- Why do you want to start your career in marketing?
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What does a marketing assistant do?
A marketing assistant supports the marketing team with administrative and coordination work: maintaining trackers and reports, coordinating vendors, raising purchase orders, helping with content and events, and handling data entry. The role keeps the team organised and on schedule and is a common entry point into a marketing career.
How do I become a marketing assistant?
A degree in marketing, commerce or any field, with good communication and organisation, is usually enough to start. Employers hire freshers who are reliable, detail-focused and eager to learn. Internships help. From marketing assistant you can move up to marketing executive and coordinator as you learn the tools and the work.
What is the difference between a marketing assistant and a marketing executive?
A marketing assistant focuses on support and coordination: trackers, reports, vendor follow-up and admin. A marketing executive executes marketing activities like campaigns, content and events more directly. The assistant keeps the team running, then grows into an executive role that owns hands-on marketing work.