| Detail | For this role |
|---|---|
| Department | Marketing |
| Level | Manager |
| Reports to | Head of Marketing |
| Direct reports | Senior Marketing Executive, Marketing Executive, Marketing Coordinator |
| Experience | 5 to 8 years in marketing, with at least 2 years handling a budget and a small team |
Marketing Manager job description template
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Job title: Marketing Manager
Department: Marketing
Reports to: Head of Marketing
Location: [City], [office, branch or site]
About the role
A Marketing Manager plans and runs marketing for a product line, a region or a whole small business, using the mix of channels that suits it: digital campaigns, events, print, outdoor, dealer promotions and content. They turn the annual plan into monthly activities, manage the budget and vendors, support the sales team with leads and material, and report results. It is one of the most common marketing roles in Indian companies, from real estate developers and hospitals to schools, manufacturers and service firms.
Key responsibilities
- Convert the annual marketing plan for the product line or region into a monthly activity calendar with budgets, targets and owners.
- Run lead generation through digital campaigns, property or product portals, events and referral schemes, and pass leads to sales the same day.
- Plan local activations such as mall kiosks, housing society stalls, health or school camps, dealer displays and roadshows, depending on the business.
- Organize launches, open houses, customer meets and exhibitions, including venue, material, invitations and follow-up.
- Brief agencies and designers on print ads, hoardings, brochures and digital creatives, and approve the final work.
- Track enquiries, site or store visits and conversions by source, and report cost per enquiry and cost per sale every month.
- Collect competitor information on pricing, offers and campaigns in the region, and suggest responses to the head of marketing.
- Manage vendor quotes, purchase orders and bills within the approved budget.
- Guide the marketing executives and coordinators, and check their field activities and reports.
- Gather customer feedback from sales and service teams and use it to sharpen messages and offers.
Requirements
- MBA or PGDM in Marketing
- Graduate degree in any discipline
- A digital marketing certificate is an advantage
- 5 to 8 years in marketing, with at least 2 years handling a budget and a small team
KRAs and KPIs for a Marketing Manager
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Enquiry generation | Monthly enquiries at or above target for the product line or region |
| Cost per enquiry | Cost per qualified enquiry within the limit set in the marketing plan |
| Conversion support | Enquiry to sale conversion for marketing-sourced leads at or above the agreed baseline |
| Activity delivery | At least 90 percent of planned activations, events and campaigns completed on schedule |
| Budget management | Marketing spend within the approved monthly budget, with vendor bills processed within 15 days |
| Reporting | Monthly report of source-wise enquiries and costs shared by the 5th working day |
Skills and tools
Tools used day to day: Zoho, LeadSquared or Salesforce CRM, Google Ads and Meta Ads Manager, Property or product listing portals, MS Excel and PowerPoint, Canva, WhatsApp Business.
Reporting line and career path
Next roles: Head of Marketing, Brand Manager, DGM Marketing
Interview questions for a Marketing Manager
- You have a fixed monthly budget for a new region. How do you split it between digital, events and print?
- Enquiries are high but site visits are low. What do you investigate?
- Tell us about an activation you planned. How many leads did it bring, and at what cost?
- How do you decide whether a hoarding campaign worked?
- How do you handle a sales team that does not follow up on marketing leads?
- What do you check before approving a vendor's bill for an event?
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What does a marketing manager do?
A marketing manager plans and runs marketing activities for a product, region or business. They build monthly plans, generate leads through digital campaigns, events and promotions, brief agencies, manage budgets and vendors, support the sales team and report enquiries and costs to the head of marketing.
What is the difference between a marketing manager and a sales manager?
A marketing manager creates demand: awareness, enquiries, leads and material that helps customers choose. A sales manager turns that demand into orders and revenue by leading the sales team, meeting customers and closing deals. The two roles share targets and meet every week in most companies.
What qualifications do you need to become a marketing manager?
Most companies ask for an MBA or PGDM in marketing, and also consider graduates who bring 5 or more years of marketing experience. Practical skills in digital campaigns, events, budgeting and working with sales matter more than the degree once a candidate has a track record.