| Detail | For this role |
|---|---|
| Department | E-commerce |
| Level | Mid level |
| Reports to | E-commerce Manager |
| Direct reports | None |
| Experience | 2 to 5 years in analytics or e-commerce |
E-commerce Analyst job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: E-commerce Analyst
Department: E-commerce
Reports to: E-commerce Manager
Location: [City], [office, branch or site]
About the role
An E-commerce Analyst turns online business data into insight that improves sales, conversion and profitability. They pull and analyse data on traffic, conversion, sales and returns, build dashboards, and answer business questions for the team. The role reports to the E-commerce Manager. A good e-commerce analyst gives the team reliable numbers and clear insight, spots what is driving or hurting performance, builds dashboards people actually use, and helps decisions on pricing, marketing and assortment stand on solid data.
Key responsibilities
- Pull and clean data on traffic, conversion, sales, margin and returns.
- Analyse performance across products, categories, channels and marketing campaigns regularly.
- Build and maintain dashboards and regular business reports for the team.
- Answer business questions with data and clear, practical recommendations for action.
- Track key metrics and flag anomalies and trends to the team.
- Analyse funnel and conversion to find drop off and opportunities.
- Support pricing, marketing and assortment decisions with sound data analysis.
- Measure the impact of promotions, campaigns and site changes on sales.
- Maintain data quality and consistent metric definitions across all reports.
- Present findings and recommendations clearly to the wider e-commerce team.
Requirements
- Graduate in a quantitative or business field
- Strong Excel and analytics skills
- E-commerce knowledge is an advantage
- 2 to 5 years in analytics or e-commerce
KRAs and KPIs for a E-commerce Analyst
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Report timeliness | Dashboards and reports delivered on the agreed schedule every cycle |
| Data accuracy | Data validated and consistent with errors below the agreed level |
| Insight | Actionable insights delivered each reporting period the team acts on |
| Anomaly detection | Performance anomalies flagged early before they grow |
| Decision support | Pricing and marketing decisions supported with sound analysis |
| Adoption | Dashboards actively used by the team as intended |
Skills and tools
Tools used day to day: MS Excel and Power BI, Google Analytics, SQL is an advantage, Marketplace and platform data, Dashboards.
Reporting line and career path
Next roles: Senior E-commerce Analyst, E-commerce Manager, Business Analyst
Interview questions for a E-commerce Analyst
- How do you investigate a sudden drop in website conversion?
- How do you build a dashboard the team will actually use?
- How do you measure whether a promotion actually worked?
- How do you keep data consistent across different reports?
- How do you present a data finding so the team acts on it?
- Tell me about an insight you found that changed a decision.
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What does an e-commerce analyst do?
An e-commerce analyst turns online business data into insight that improves sales, conversion and profitability. They pull and analyse data on traffic, conversion, sales and returns, build dashboards, and answer business questions. They spot what is driving or hurting performance and help decisions on pricing, marketing and assortment stand on solid data.
What skills does an e-commerce analyst need?
An e-commerce analyst needs strong data analysis, advanced Excel and a tool like Power BI, and comfort with web analytics such as Google Analytics. Skill in SQL is an advantage. Funnel analysis, dashboarding and the ability to turn numbers into clear, actionable insight are central, along with careful attention to data quality.
What qualifications do you need to be an e-commerce analyst?
Most e-commerce analysts are graduates in a quantitative or business field with strong Excel and analytics skills, and e-commerce knowledge is an advantage. Employers look for the ability to pull and clean data, build useful dashboards, analyse conversion and campaigns, and present clear recommendations that the team can act on.