| Detail | For this role |
|---|---|
| Department | Marketing |
| Level | Mid level |
| Reports to | Marketing Manager |
| Direct reports | Marketing Executive |
| Experience | 3 to 5 years in marketing, with some campaigns owned independently |
Senior Marketing Executive job description template
Copy this job description, replace the text in square brackets and post it on your careers page or a job portal.
Job title: Senior Marketing Executive
Department: Marketing
Reports to: Marketing Manager
Location: [City], [office, branch or site]
About the role
A Senior Marketing Executive plans and runs marketing campaigns and activities across channels with real independence. They own campaigns end to end, coordinate content, digital, events and vendors, track results, and often guide junior executives. The role sits a step above a marketing executive and below a manager. A good one runs campaigns that meet their goals without close supervision, manages budgets and vendors well, keeps several activities moving at once, and is ready to step up into a marketing manager role.
Key responsibilities
- Plan and run marketing campaigns end to end across digital, content, events and offline channels.
- Own campaign budgets, timelines and vendors, and keep each campaign on track.
- Coordinate content, design, digital and event teams to deliver campaign activities.
- Track campaign performance against goals and report results with clear insights.
- Guide and check the work of junior marketing executives and assistants.
- Manage vendor and agency relationships, briefs and deliverables across campaigns.
- Support product launches and seasonal campaigns with planning and execution.
- Analyse what worked and what did not, and improve the next campaign.
- Help plan the marketing calendar and budget with the manager.
- Keep marketing activities consistent with the brand and the wider plan.
Requirements
- Bachelor's degree in marketing, commerce or a related field
- An MBA in marketing is an advantage
- A track record of running marketing campaigns
- 3 to 5 years in marketing, with some campaigns owned independently
KRAs and KPIs for a Senior Marketing Executive
Key result areas for the appraisal form, each with a KPI you can measure every month or quarter.
| Key result area | How to measure it |
|---|---|
| Campaign results | Campaigns meet their leads, sales or engagement goals on most runs |
| On time delivery | Campaign activities delivered by the planned date for most campaigns |
| Budget control | Campaigns delivered within the approved budget, with spends tracked |
| Vendor management | Vendors and agencies deliver on brief, on time and within budget |
| Team support | Junior executives guided so their work needs fewer corrections |
| Reporting | Campaign reports with insights shared on schedule after each campaign |
Skills and tools
Tools used day to day: MS Excel, Google Analytics, Social and ad platforms, Email marketing platform, Project tracker.
Reporting line and career path
Next roles: Marketing Manager, Brand Manager
Interview questions for a Senior Marketing Executive
- Walk me through a campaign you ran end to end. What was the goal and the result?
- How do you keep three campaigns moving at once without dropping the ball?
- How do you manage a vendor who keeps missing deadlines?
- How do you decide where to spend a limited campaign budget?
- How do you guide a junior executive without doing their work for them?
- A campaign missed its target. How do you find out why and fix it?
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What does a senior marketing executive do?
A senior marketing executive plans and runs marketing campaigns across channels with real independence. They own campaigns end to end, manage budgets and vendors, coordinate content, digital and events, track results, and often guide junior executives. The role sits above a marketing executive and prepares the person for a marketing manager position.
What is the difference between a marketing executive and a senior marketing executive?
A marketing executive executes marketing tasks, often under guidance. A senior marketing executive owns campaigns end to end, manages budgets and vendors independently, and guides juniors. The senior role carries more responsibility for results and is the step before becoming a marketing manager.
What skills does a senior marketing executive need?
A senior marketing executive needs campaign management, budget and vendor management, and cross-channel marketing skills, plus analytics to measure results. Organisation matters, since they juggle several campaigns at once. As they guide juniors and manage vendors, communication and the ability to work independently become just as important as execution.